Meltwater vs. Social Mention

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.

Incentivized

Social Mention is a great tool for monitoring social media. This Tool can also be used to search specifically taking the keywords in the blogs, comments, news etc. It offers a third party API for users. It can be used to send email to clients of their brand performance data. This tool can indicate if your mentions are angry, happy or neutral but the data can't be reliable.

Incentivized

• Media research - you can search for relevant publications and journalists to add to your media list.
• Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
• Building media lists - if you have no current existing list, you can build and export one in Excel for example.

Incentivized

• Can predict future response from today's number.
• Let's you judge which types of campaigns to run.
• Has a very well managed dashboard of results.

Incentivized

• The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
• Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
• TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.

Incentivized

• Under the "Free" dashboard you are limited to only receiving weekly results.
• Can't negate those tags which contain my tags.
• Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.

Incentivized

Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.

Incentivized

I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away

Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.

Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.

Incentivized

Again, really in-depth and helpful for a program that is really easy to use.

Walked step by step through program. Very informative on a program that doesn't require much training.

You are only allowed 15 users, so make sure you've identified who will have access to use the tool.

It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.

I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.

Incentivized

Social Mention streamed everything together, calculated my sentiment for me, allows me to filter what results I am personally looking for, extract my RSS feed and navigate to one of the channels of buzz.

• As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
• We utilize their tracking of media hits for our overall reporting to our clients.
• Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.

Incentivized

• The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).