Mixpanel vs. Oracle Hyperion (legacy) vs. Woopra

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

Incentivized

Well suited: For use in multiple offices around the world. I was able to obtain financial reporting data from 5 foreign offices and then consolidate their data with 3 domestic USA offices to prepare a consolidated financial statement. Less Appropriate: Translating the financial value for consulting services could be a bit challenging because that required human interaction and judgement. It would have been great to be able to set up some software to be able to interpret this and let it run for all future project work revenue projection.

Incentivized

My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!

Incentivized

• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Incentivized

• This product handles budgeting by Employee and/or Position very well. It is highly flexible and allows Hyperion administrators the ability to develop a planning application that fits a variety of different business needs.
• It is great at calculating benefits using business rules to automate the population of these fringe costs in the overall budget planning process. This greatly reduces user error.
• It allows you to seed the operating budget based on changes to key drivers, such as percentage increases, flat dollar increases and more detailed changes using business rules.
• Allows visibility into the plans for each unit across the organization, rolled up into an overall budget for the campus.
• It handles the creation of budgets with multiple chartfield segments or dimensions, which most other budgeting systems cannot handle well. It can aggregate these very quickly.

Incentivized

• Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
• Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
• Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
• Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
• Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Incentivized

• One pain point for us is the consolidation and translation process. Needing to translate the data over and over again is frustrating and there is no visibility into how many users are running a translation. If multiple users attempt to translate the same data set, say goodbye to your performance but you have no way of knowing! (Unless you want to pull up a task audit which is not a very realistic expectation). It has the been the quickest way for us to bring the system to it's knees. The consolidation process performs in direct correlation to the complexity of the calculation/consolidation rules. So, while the product is extremely flexible, you still have to be careful how you design your rules and calculations to make sure that you do it on the smallest subset of data as possible to avoid large processing times. This makes sense, but requires some significant expertise that most organizations do not have in-house.
• The Hyperion Financial Reporting product is ridiculously outdated and clunky to use. The interface for designing reports is not intuitive, and not easy to modify once a report is built. I think there must be a strategic decision to move away from it and go to something more like Oracle BI because I just can't understand why in the world they don't update the reporting product. It also requires a significant level of expertise to be able to use. Not a great solution at all if you want multiple end-users to create reports in something other than Excel. Nobody except the HFM admin (which I used to be) in our company even touches this module.
• Another pain point is the amount of IT support that is required to run this thing, and again, specialized knowledge of Hyperion products and how they work is required for IT to adequately support it. This goes for application servers and the Oracle database that the applications are running on.

• User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
• Can add more cards to the live dashboard.
• More context data on the user, the device being used, etc.

Incentivized

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

We're in the middle of the road because we are not sure that other products on the market fit the bill for what we need yet. Hyperion is expensive and burdensome from an administrator and maintenance standpoint, but it still seems to be the best solution for what we need. Show us an equally capable SaaS consolidation product and we'll talk again.

We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

Incentivized

The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Incentivized

The premium support team provides much needed dedicated customer service which we are after for what we have paid for this service. We are satisfied with the service and support and do not have any instance where there was an issue that requires escalation to get the right support team. Though the incidence of major issues that requires the premium support are less, we prefer to keep this as a safety net.

Incentivized

Team was always responsive and helpful with special use cases.

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

Incentivized

I use Oracle Hyperion Enterprise Performance Mangement because the company I work at requires me to use it in the Financial Planning sector as most of their data is stored in it. I am open minded and ready to use other performance management tools created by Oracle if my work permits.

Incentivized

Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.

Incentivized

• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

Incentivized

• Oracle Hyperion allows us to automate and consolidate financial data that used to be performed manually in spreadsheets. From that perspective the ROI is huge.
• Oracle Hyperion functionality is extensive and allows us to perform most functions for planning, consolidating and reporting on our financial data.
• One negative with Oracle Hyperion is that it is complicated to implement and maintain. It takes expertise at all levels (infrastructure and management) to realize the benefits from it.

Incentivized

• Really helped us begin to segment our users based on their engagement and retention.
• Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
• I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).

Incentivized