Oktopost vs. Zoho Social

Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.

• Auto-poster feature that allows scheduling of posts to be made in relatively short time.
• Calendar view has a great UI with easy to use drag and drop and editing features.
• Message assets can be saved per campaign without having to re-draft them for repeated promotions.
• Good reporting via excel export and dashboard overview
• Great customer service and support! Including response rate and implementation of requested features

• Professional precision needed to align our content strategy with specific target groups.
• The process of ensuring content is consumed by the right audience at the right time is key to our growth.
• Platform is a vital tool for scaling our mission.

• Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
• They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
• I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
• I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.

Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)

Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.

It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.

When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.

I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.

There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.

As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.

The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.

• Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
• Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
• Ability to quickly post allows for immediate input during time sensitive social discussions.

• Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
• Having all my social accounts in one place saves me time.
• It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.