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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ON24

    Score7.5 out of 10
    N/AON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    ON24SpyFu
    Editions & Modules
    No answers on this topic
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    ON24SpyFu
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ON24SpyFu
    Mobile Capabilities
    Comparison of Mobile Capabilities features of ON24 and SpyFu
    Feature
    ON24
    9.7
    1 Ratings
    12% above category average
    SpyFu
    -
    Ratings
    Responsive Design for Web Access10.01 Ratings00 Ratings
    Mobile Application9.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile10.01 Ratings00 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of ON24 and SpyFu
    Feature
    ON24
    8.3
    413 Ratings
    1% below category average
    SpyFu
    -
    Ratings
    Calendar integration8.1356 Ratings00 Ratings
    Meeting initiation10.04 Ratings00 Ratings
    Integrates with social media10.03 Ratings00 Ratings
    Record meetings / events7.1395 Ratings00 Ratings
    Slideshows7.2392 Ratings00 Ratings
    Event registration7.4389 Ratings00 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of ON24 and SpyFu
    Feature
    ON24
    8.3
    416 Ratings
    1% below category average
    SpyFu
    -
    Ratings
    Live chat10.04 Ratings00 Ratings
    Audience polling6.8377 Ratings00 Ratings
    Q&A8.1413 Ratings00 Ratings
    Online Events Security
    Comparison of Online Events Security features of ON24 and SpyFu
    Feature
    ON24
    9.0
    384 Ratings
    5% above category average
    SpyFu
    -
    Ratings
    User authentication10.03 Ratings00 Ratings
    Participant roles & permissions8.9374 Ratings00 Ratings
    Confidential attendee list8.0357 Ratings00 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of ON24 and SpyFu
    Feature
    ON24
    8.0
    390 Ratings
    6% below category average
    SpyFu
    -
    Ratings
    Branding options8.5382 Ratings00 Ratings
    Integration to Marketing Automation7.9335 Ratings00 Ratings
    Attendee list export7.638 Ratings00 Ratings
    Virtual Event
    Comparison of Virtual Event features of ON24 and SpyFu
    Feature
    ON24
    8.8
    42 Ratings
    9% above category average
    SpyFu
    -
    Ratings
    Registration, RSVP, and ticketing10.01 Ratings00 Ratings
    Email marketing6.538 Ratings00 Ratings
    Livestreaming10.01 Ratings00 Ratings
    Audience engagement8.042 Ratings00 Ratings
    Event recording10.01 Ratings00 Ratings
    Virtual booths10.01 Ratings00 Ratings
    Networking9.01 Ratings00 Ratings
    Event analytics7.242 Ratings00 Ratings
    SEO
    Comparison of SEO features of ON24 and SpyFu
    Feature
    ON24
    -
    Ratings
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Keyword analysis00 Ratings7.052 Ratings
    Backlink management00 Ratings6.040 Ratings
    SERP ranking tracking00 Ratings6.044 Ratings
    Page grader00 Ratings7.829 Ratings
    Competitive analysis00 Ratings7.051 Ratings
    Site audit / diagnostics00 Ratings7.232 Ratings
    Site recommendations00 Ratings6.031 Ratings
    Task management00 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of ON24 and SpyFu
    Feature
    ON24
    -
    Ratings
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Local SEO00 Ratings5.033 Ratings
    Social SEO00 Ratings5.028 Ratings
    Mobile SEO00 Ratings8.029 Ratings
    Global SEO00 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of ON24 and SpyFu
    Feature
    ON24
    -
    Ratings
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Multi-domain support00 Ratings6.028 Ratings
    Integration with web analytics tools00 Ratings8.518 Ratings
    Best Alternatives
    ON24SpyFu
    Small Businesses
    Whova
    Score9.6 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Splash
    Score7.7 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ON24SpyFu
    Likelihood to Recommend
    6.8
    (461 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    9.9
    (44 ratings)
    10.0
    (10 ratings)
    Usability
    9.0
    (28 ratings)
    7.0
    (1 ratings)
    Availability
    9.0
    (210 ratings)
    -
    (0 ratings)
    Performance
    7.7
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (33 ratings)
    7.6
    (13 ratings)
    In-Person Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    3.7
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (12 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (6 ratings)
    -
    (0 ratings)
    Ease of integration
    7.7
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    6.4
    (231 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (6 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.7
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    ON24SpyFu
    Likelihood to Recommend
    Cvent
    I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you
    Incentivized
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    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
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    Pros
    Cvent
    • Registration pages are easy to build and look clean
    • Console (audience view) offers many tools to use for presentations and to engage the audience
    • Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
    • Support team and responsive and helpful
    Incentivized
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    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
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    Cons
    Cvent
    • There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
    • Number one above is a major pain point.
    • ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
    Incentivized
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    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
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    Likelihood to Renew
    Cvent
    ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
    Incentivized
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    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Usability
    Cvent
    97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
    Incentivized
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    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
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    Reliability and Availability
    Cvent
    ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
    Incentivized
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    SpyFu
    No answers on this topic
    Performance
    Cvent
    Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
    Incentivized
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    SpyFu
    No answers on this topic
    Support Rating
    Cvent
    ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
    Incentivized
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    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
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    In-Person Training
    Cvent
    Great communication and clarity
    Read full review
    SpyFu
    No answers on this topic
    Online Training
    Cvent
    On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
    Incentivized
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    SpyFu
    No answers on this topic
    Implementation Rating
    Cvent
    We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
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    SpyFu
    No answers on this topic
    Alternatives Considered
    Cvent
    From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
    Incentivized
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    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
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    Scalability
    Cvent
    The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
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    SpyFu
    No answers on this topic
    Return on Investment
    Cvent
    • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
    • The addition of emojis and chat to our event consoles has greatly increased our engagement.
    • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
    • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
    • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
    • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
    Incentivized
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    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
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    ScreenShots

    ON24 Screenshots

    Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.