ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.
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Vimeo
Score 7.9 out of 10
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Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
As mentioned in a previous question, ON24 handles standard webinars well and we will continue to use it for that. However, other features (multiple sessions, breakout rooms, higher numbers of speakers, etc.) are not supported, or not supported well, so we will likely continue …
We used Brainshark for a number of years before we moved to ON24. The tracking of credits, the tracking of participants through the registration page, the live polling, the simu-live broadcasts that make an on-demand video "feel" live, are all great features.
ON24 works great for a 4 part webinar series we host every fall that is a annual legal update that allows us to reach a slew of clients that we would otherwise not. (if we conducted the same in person). We typically see 300+ attendees per webinar in this series. One component we focus on for some events is networking, the virtual break out rooms are a good add on when hosting but it does not replace the face to face component of networking. The ON24 ones are also more formal that a zoom breakout for instance, as ON24 is completely different experience than a Zoom webinar anyway
For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
We always have issues with the leaderboard in virtual conference manager not showing results in real-time (complaint from attendees)
Doesn't always work with CRMs to transfer reg into virtual conference manager - has been an ongoing issue the IT team at ON24 can't figure out with our account
Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
"Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
Loading depends on how large the files in the webinar for us - sometimes it takes up to an hour to upload and that impacts the loading when the webcast is playing. Overall I'm happy with the performance, however if integrated with other systems it does tend to slow down the process
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
We previously hosted our webinars on Zoom, which was a much less interactive format and not really scaled for such large-scale events that we have been hosting. The On24 consoles are really great and we are able to have links to share with our audience. The on-demand format is also a lot better on On24 than it was on Zoom.
YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
We haven't scaled a lot through ON24 a great deal beyond the initial scale-up of going from 4 events a year to 1+ a month but we can see that you can scale. The one drawback we have found with scalability is that events over a certain amount of time cost a lot more.
ON24 has allowed us to deliver meaningful pitches, promotions, and seminars to clients/audience members all year round, remotely.
The reporting available to us through the ON24 platform allows us to assess and review what is working and what needs adjusting with our events. This is valuable to us.
Using the tools available, we've doubled our audience engagement in the last 12 months, and this has allowed us to generate leads at a later stage of the "funnel."
