OpenText Core Email Encryption vs. Twilio SendGrid vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OpenText Core Email Encryption
Score 9.6 out of 10
N/A
Webroot Advanced Email Encryption powered by Zix (replacing the former Zix Email Encryption, formerly ZixEncrypt) provides automatic email encryption and data loss prevention solution. It scans the content of outbound email and automatically encrypts or takes action based on user-defined policies, for any email environment to secure any mailbox beyond its native capabilities.N/A
Twilio SendGrid
Score 6.8 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
OpenText Core Email EncryptionTwilio SendGridVerticalResponse
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
OpenText Core Email EncryptionTwilio SendGridVerticalResponse
Free Trial
NoNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OpenText Core Email EncryptionTwilio SendGridVerticalResponse
Considered Multiple Products
OpenText Core Email Encryption

No answer on this topic

Twilio SendGrid
Chose Twilio SendGrid
For transactional email, SendGrid is hard to beat. When your use case includes transactional emails as well as marketing email sends, SendGrid is a one-stop shop.
VerticalResponse

No answer on this topic

Features
OpenText Core Email EncryptionTwilio SendGridVerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OpenText Core Email Encryption
-
Ratings
Twilio SendGrid
7.0
50 Ratings
14% below category average
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor00 Ratings8.837 Ratings10.07 Ratings
Dynamic content00 Ratings6.940 Ratings10.05 Ratings
Ability to test dynamic content00 Ratings5.038 Ratings10.04 Ratings
Landing pages00 Ratings8.024 Ratings10.04 Ratings
A/B testing00 Ratings8.930 Ratings10.05 Ratings
Mobile optimization00 Ratings8.538 Ratings10.05 Ratings
Email deliverability reporting00 Ratings5.950 Ratings10.08 Ratings
List management00 Ratings5.644 Ratings10.08 Ratings
Triggered drip sequences00 Ratings5.524 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
OpenText Core Email Encryption
-
Ratings
Twilio SendGrid
6.6
50 Ratings
16% below category average
VerticalResponse
10.0
9 Ratings
26% above category average
Dashboards00 Ratings5.548 Ratings10.09 Ratings
Standard reports00 Ratings6.148 Ratings10.09 Ratings
Custom reports00 Ratings8.231 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
OpenText Core Email Encryption
-
Ratings
Twilio SendGrid
8.2
12 Ratings
1% above category average
VerticalResponse
10.0
1 Ratings
21% above category average
URL Validation00 Ratings7.711 Ratings10.01 Ratings
Link Tracking00 Ratings7.712 Ratings10.01 Ratings
Image Validation00 Ratings8.39 Ratings10.01 Ratings
Inbox Display00 Ratings7.911 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings8.712 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings8.19 Ratings10.01 Ratings
Spam Testing00 Ratings8.111 Ratings10.01 Ratings
Email Previews00 Ratings8.912 Ratings10.01 Ratings
Best Alternatives
OpenText Core Email EncryptionTwilio SendGridVerticalResponse
Small Businesses
Paubox Email Suite
Paubox Email Suite
Score 9.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
DataMotion
DataMotion
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Enterprises
DataMotion
DataMotion
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
OpenText Core Email EncryptionTwilio SendGridVerticalResponse
Likelihood to Recommend
7.4
(105 ratings)
5.7
(61 ratings)
10.0
(28 ratings)
Likelihood to Renew
8.5
(6 ratings)
7.0
(1 ratings)
8.6
(19 ratings)
Usability
8.9
(100 ratings)
5.8
(8 ratings)
9.0
(5 ratings)
Availability
9.0
(3 ratings)
-
(0 ratings)
10.0
(1 ratings)
Performance
9.0
(3 ratings)
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.7
(6 ratings)
3.0
(9 ratings)
8.0
(4 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
8.0
(3 ratings)
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
7.6
(8 ratings)
-
(0 ratings)
10.0
(4 ratings)
Configurability
9.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
OpenText Core Email EncryptionTwilio SendGridVerticalResponse
Likelihood to Recommend
OpenText
Zix integrates well with Google Workspace to work seamlessly and behind the scenes. Whole message encryption (including attachments) can be programmed with a keyword or phrase in the subject line. Our staff finds that relatively easy to do. Plus, if our staff forget to add the keyword to encrypt the message, all messages are scanned for sensitive information and encrypted anyway. Great safeguard!
Read full review
Twilio
If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
Read full review
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
Read full review
Pros
OpenText
  • Zix scans outbound emails for personal financial information and encrypts accordingly.
  • Zix scans outbound emails for health information and encrypts accordingly.
  • Zix has an easy end-user interface enabling users to release false-positive encrypted emails without encryption and requiring the end-user to leave an explanation for why the email was released without encryption, therefore, leaving an audit trail.
  • Zix was very easy to implement on our email domain with a few clicks of the mouse.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Cons
OpenText
  • There are so many functions available, I'm not sure if the deficiencies we see are actually with Zix or our lack of knowledge. So this in itself is a weakness.
  • Zix has had a lot of issues recently with outages. They've been remedied quickly, but there have been quite a few.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review
Likelihood to Renew
OpenText
It has almost perfectly surpassed all of our requirements, and interactions their people are a delight. We expect to continue using Zix to provide streamlined encrypted document delivery and for sensitive communications. It is also helpful that many lending institutions are standardized on the platform, making the high level of interaction that we have be as seamless as possible.
Read full review
Twilio
No answers on this topic
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review
Usability
OpenText
From an admin side I believe that the portals need to be combined into one main web based portal. This would make it easier to access for admins when setting up policies and trying to view reports. That is the one area I would say Zix is not so easy to use. However, for the end user I believe the product is great as they really have little involvement.
Read full review
Twilio
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
Read full review
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review
Reliability and Availability
OpenText
The availability of Zix has been very good. We have never had an outage due to an issue with the Zix portal or service. They plan their upgrades for off hours and do a good job of communicating any planned upgrades or outages well in advance. Zix has always been available when we need it.
Read full review
Twilio
No answers on this topic
VerticalResponse
Never had an issue with uptime
Read full review
Performance
OpenText
there is no lag in transferring large encrypted documents. Real Estate transactions are horribly time sensitive and stressful. Zix performs flawlessly. It is always there, always responds without delay. It is probably dark magic.
Read full review
Twilio
No answers on this topic
VerticalResponse
No issues
Read full review
Support Rating
OpenText
I give it the high rating due to the fact support will be rarely needed. Zix documentation is pretty solid, clear, and helpful. When contacted, Zix did a good job in resolving the issues and we were able to move forward without any issues on the zix side. The app is easy to use, and again requires little support.
Read full review
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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In-Person Training
OpenText
The training is very thorough and well individualized for our application. It was done online with the trainer on telephone.I felt that they were truly interested in my success, and provided resources for follow up. The trainer was easily understood with thorough knowledge of the product and giving helpful advice for implementation.
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Twilio
No answers on this topic
VerticalResponse
No answers on this topic
Online Training
OpenText
The online training we received from Zix was very good. They did a good job of walking us through the entire setup process and also provided good documentation as a reference. It was valuable because we worked directly with our configuration and portal during the training. We weren't just working with a hypothetical example.
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Twilio
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review
Implementation Rating
OpenText
Zix was already implemented when I started. I migrated our Zix to the cloud version years later. Zix support did a great job assisting me in moving to the cloud. They worked with me the entire way, and it was a painless process. Moving to the cloud was a great recommendation. They were really thinking of our best interests.
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Twilio
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
OpenText
We wanted something that was common in our industry so our clients and partners would understand it. We also wanted an email encryption system that was policy-based so our users didn't have to do anything to ensure private information was well-protected. Zix fits the bill in both instances.
Read full review
Twilio
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
Read full review
VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Scalability
OpenText
It has no problem with our workload. We depend heavily on the ability to transfer large documents securely through the system and it has never let us down.
Read full review
Twilio
No answers on this topic
VerticalResponse
No answers on this topic
Return on Investment
OpenText
  • We've saved potentially millions of dollars in compliance fines by using Zix. The amount of HIPAA information that gets sent by email is staggering and prior to deploying Zix we were unprotected. The level of assurance and auditing trail is awesome and provides incredible value.
  • While many email users were at first inconvenienced they've come to appreciate the protection they received from the service because people often make mistakes when sending emails about the sensitivity of the information they are sharing they feel they have a safety net with Zix that is keeping them out of harm's way.
Read full review
Twilio
  • As it was cheaper than the transactional service we previously used, it saved costs.
  • The API was relatively easy to work with so it helped us ship the service and test it quickly.
  • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
Read full review
VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review
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