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Optimizely Content Marketing Platform vs. Webex Meetings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A

    Webex Meetings

    Score8.7 out of 10
    N/AWebex Meetings is a video conferencing solution powering hybrid work. It enables a seamless collaboration experience and better results with meetings that are designed to give everyone the ability to engage no matter their location, language, or communication style.

    $14.50

    per month per user

    Pricing
    Optimizely Content Marketing PlatformWebex Meetings
    Editions & Modules
    No answers on this topic
    Webex Meet
    $14.50
    per month per user
    Webex Suite: Meet + Call
    $25
    per month per user
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Optimizely Content Marketing PlatformWebex Meetings
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Optimizely Content Marketing PlatformWebex Meetings
    Considered Both Products
    Optimizely
    No answer on this topic
    Cisco
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    45 Answers
    92%
    Would buy again
    609 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    31 Answers
    96%
    Delivers good value for the price
    517 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    47 Answers
    94%
    Happy with the feature set
    622 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    24 Answers
    96%
    Lived up to sales and marketing promises
    380 Answers
    Implementation went as expected
    81%
    Implementation went as expected
    29 Answers
    97%
    Implementation went as expected
    452 Answers
    Features
    Optimizely Content Marketing PlatformWebex Meetings
    Content Creation
    Comparison of Content Creation features of Optimizely Content Marketing Platform and Webex Meetings
    Feature
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Webex Meetings
    -
    Ratings
    Ideation3.535 Ratings00 Ratings
    Approval workflows4.045 Ratings00 Ratings
    Content collaboration4.944 Ratings00 Ratings
    Content calendar3.040 Ratings00 Ratings
    Network for content licensing/production2.525 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Optimizely Content Marketing Platform and Webex Meetings
    Feature
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Webex Meetings
    -
    Ratings
    Content hub3.336 Ratings00 Ratings
    Forms / Gated content3.01 Ratings00 Ratings
    Embedded CTAs3.528 Ratings00 Ratings
    Content distribution4.237 Ratings00 Ratings
    Content promotion4.231 Ratings00 Ratings
    Content automation3.532 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Optimizely Content Marketing Platform and Webex Meetings
    Feature
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Webex Meetings
    -
    Ratings
    Audience profiling and targeting8.23 Ratings00 Ratings
    Closed-loop tracking and reporting1.830 Ratings00 Ratings
    Content performance analytics1.834 Ratings00 Ratings
    Campaign optimization dashboard1.729 Ratings00 Ratings
    Competitive analytics1.619 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of Optimizely Content Marketing Platform and Webex Meetings
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Webex Meetings
    8.7
    845 Ratings
    9% above category average
    High quality audio00 Ratings9.0840 Ratings
    High quality video00 Ratings9.0832 Ratings
    Low bandwidth requirements00 Ratings8.0800 Ratings
    Mobile support00 Ratings8.6762 Ratings
    Screen Sharing
    Comparison of Screen Sharing features of Optimizely Content Marketing Platform and Webex Meetings
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Webex Meetings
    8.5
    830 Ratings
    7% above category average
    Desktop sharing00 Ratings8.8829 Ratings
    Whiteboards00 Ratings8.1721 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Optimizely Content Marketing Platform and Webex Meetings
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Webex Meetings
    8.6
    838 Ratings
    5% above category average
    Calendar integration00 Ratings8.7795 Ratings
    Meeting initiation00 Ratings8.5825 Ratings
    Integrates with social media00 Ratings8.4351 Ratings
    Record meetings / events00 Ratings8.9783 Ratings
    Slideshows00 Ratings8.7708 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Optimizely Content Marketing Platform and Webex Meetings
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Webex Meetings
    8.8
    793 Ratings
    8% above category average
    Live chat00 Ratings8.8772 Ratings
    Audience polling00 Ratings9.0682 Ratings
    Q&A00 Ratings8.6691 Ratings
    Online Events Security
    Comparison of Online Events Security features of Optimizely Content Marketing Platform and Webex Meetings
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Webex Meetings
    8.8
    787 Ratings
    8% above category average
    User authentication00 Ratings8.8740 Ratings
    Participant roles & permissions00 Ratings8.8767 Ratings
    Confidential attendee list00 Ratings9.0475 Ratings
    Best Alternatives
    Optimizely Content Marketing PlatformWebex Meetings
    Small Businesses
    Contently
    Score9.9 out of 10
    ClickMeeting
    Score9.5 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    JioMeet
    Score9.8 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Google Meet
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Marketing PlatformWebex Meetings
    Likelihood to Recommend
    3.5
    (52 ratings)
    8.8
    (864 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    8.5
    (58 ratings)
    Usability
    3.2
    (47 ratings)
    8.0
    (117 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (441 ratings)
    Performance
    -
    (0 ratings)
    9.5
    (416 ratings)
    Support Rating
    8.0
    (1 ratings)
    7.9
    (116 ratings)
    In-Person Training
    -
    (0 ratings)
    8.8
    (6 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.7
    (22 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (15 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (10 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (10 ratings)
    Product Scalability
    -
    (0 ratings)
    8.3
    (412 ratings)
    Professional Services
    -
    (0 ratings)
    8.9
    (9 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.6
    (12 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.9
    (13 ratings)
    User Testimonials
    Optimizely Content Marketing PlatformWebex Meetings
    Likelihood to Recommend
    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
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    Cisco
    The first reason is the ease of use and availability, which makes WebEx work for all. The quality of audio and video is adorable. As a business development associate, I must make an impression on the other side, and WebEx helps me make first impressions. A few features are complex for new users but can be resolved.
    Incentivized
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    Pros
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
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    Cisco
    • Anywhere at anytime virtual meetings and conferences.
    • Secure collaboration end-to-end.
    • Webex Assistant, I like this feature every much.
    • Customizable layouts as needs arise.
    • Great User Interface (UI).
    • Historical capture of meetings.
    • The shape and gesture recognition features using AI.
    • Note-taking.
    • Close Captioning in various languages.
    Incentivized
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    Cons
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
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    Cisco
    • Only a few options are there for non-verbal feedback like hand raising or emoji reactions. They should work on it as expressing understanding or agreement would help collaborate with the cross-functional teams.
    • More options for creating custom workflows and integrations with internal tools would be helpful and the whiteboard also looks basic compared to other similar tools. I think, adding features like sticky notes and freehand drawing would be a great boost.
    • The mobile app is functional but I find it less intuitive and feature-rich compared to the desktop version. Should have parity in features and a more user-friendly interface will become more helpful for mobile users like me who sometimes conduct or attend meetings on the go.
    Incentivized
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    Likelihood to Renew
    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
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    Cisco
    Because Webex Meetings is known for its consistent performance, with high quality audio and video that works well even in low bandwidth situations. This makes it a dependable tool for both small and large meetings without worrying about technical glitches. Also, the platform is easy to navigate, both for meeting hosts and participants. Features like screen sharing, chat, and breakout rooms are intuitive
    Incentivized
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    Usability
    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
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    Cisco
    Webex Meetings does not provide enough audio feedback for users with visual disabilities to properly navigate the tool. Students, faculty, and staff who are blind or have low vision may not be able to use Webex Meetings. Users with motor disabilities that navigate via keyboard, may not be able to navigate the web conferencing session enough to participate fully.
    Incentivized
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    Reliability and Availability
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
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    Cisco
    So personally I have never faced any kind of meeting unavailability issue while scandaling meeting with WebEx the bandwidth is really good and in terms of application performance the same is my opinion what I mentioned for availability it is good and the objective of communication is quite fruitfully achieved with a simple and effective product like WebEx which is often bundled with the purchase of course which is which we have at our company and great discount is being offered so it is easy on our pocket. I really don't have any specific errors which have faced I should mention over here the operation or application uses is quite smooth.
    Incentivized
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    Performance
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
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    Cisco
    We use browsers to join Webex Meetings and it is very good no issue also appears from Webex APP is very organized and does not consume more resources of PC so no issues appeared. We join audio and video in many ways, all of which are good. We integrated it with active Microsoft Exchange with easy deployment.
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    Support Rating
    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
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    Cisco
    The support cases can be opened instantly. The support engineers can support you via Telephone, E-Mail, WebEx Meetings, and My favorite WebEx application.24X7 Availability of the engineers. Step-by-step guidance is available by an engineer. https://help.webex.com/ - Great Site for instant FAQ's. https://status.webex.com/ - Is helpful to identify the updated schedule of WebEx or to know the server status of WebEx services.
    Incentivized
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    In-Person Training
    Optimizely
    No answers on this topic
    Cisco
    It was straight to the point and very informative. effective training often includes clear explanations, hands-on practice opportunities, time for questions and answers, real-world examples, and follow-up support. If you're trying to assess the quality of a specific training session, you might consider these factors. For organizations looking to assess the quality of their in-person training, it's best to solicit feedback directly from the participants. This can be done through anonymous surveys or feedback sessions, enabling the organization to gather firsthand information and improve future training sessions accordingly.
    Incentivized
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    Online Training
    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
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    Cisco
    It was very interactive and well explained. The trainor is very much knowledgeable of the product. He was able to answer all of our inquiries in a timely and professional manner. There were lots of exercises done during the duration of the training to ensure that we have a better view on what to expect from the product.
    Incentivized
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    Implementation Rating
    Optimizely
    No answers on this topic
    Cisco
    That we needed complex implementation that we didn't get tells me 2 things: 1) the product was not designed in a way that "just worked" like some of its peers (Zoom / BlueJeans) and 2) had our company defined actual user needs and validated / verified that they had bought something that matched those, we would have pursued features / designs more closely aligned with what the product actually does: screen share, sometimes video, definitely VOIP audio (always an option regardless of license), and easy recording and retrieval of meetings.
    Incentivized
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    Alternatives Considered
    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
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    Cisco
    The ability to transfer multimedia files directly into the platform and a very robust free plan helped me make the decision to try out Webex Meetings. Easy to set up in a company environment and accessible once the learning curve and sign up process are complete. In-platform web navigating is also a nice feature when onboarding new staff or doing market research.
    Incentivized
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    Contract Terms and Pricing Model
    Optimizely
    No answers on this topic
    Cisco
    We use the free version of Webex Meetings to allow us to connect with suppliers/vendors that demand Webex Meetings be used for collaboration.
    Incentivized
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    Scalability
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
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    Cisco
    I work for a Fortune 500 company with many employees so I can testify to its usability for large corporations. In addition, I use the software within my small team of sales reps so it is always usable on a small scale as well. In my eyes, this tool is scalable for businesses of all sizes without any hiccups or issues.
    Incentivized
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    Professional Services
    Optimizely
    No answers on this topic
    Cisco
    It is a user friendly application. We have had no adoption problems within the company.
    Incentivized
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    Return on Investment
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
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    Cisco
    • The costly nature of individual accounts across multiple schools made it difficult to maintain the budget when our student population grew exponentially.
    • Often communicated to clients and stakeholders that we were a trustworthy and elevated provider.
    • Limited engagement and interactive features with students often contributed to complaints around student engagement and buy-in.
    Incentivized
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    ScreenShots

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.