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Top Rated
386 Ratings

Optimizely

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Top Rated
386 Ratings
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Score 8.7 out of 100
69 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Dérick St-Hilaire | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
a/b experiment testing
Optimizely
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Split URL testing
Optimizely
7.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Multivariate testing
Optimizely
7.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Multi-page/funnel testing
Optimizely
7.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Cross-browser testing
Optimizely
7.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Mobile app testing
Optimizely
6.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Test significance
Optimizely
6.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Visual / WYSIWYG editor
Optimizely
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Advanced code editor
Optimizely
6.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Page surveys
Optimizely
6.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Visitor recordings
Optimizely
7.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Preview mode
Optimizely
6.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Test duration calculator
Optimizely
6.2
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Experiment scheduler
Optimizely
7.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Experiment workflow and approval
Optimizely
7.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Dynamic experiment activation
Optimizely
7.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Client-side tests
Optimizely
7.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Server-side tests
Optimizely
6.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Mutually exclusive tests
Optimizely
6.4
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Audience Segmentation & Targeting

Optimizely
7.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Standard visitor segmentation
Optimizely
7.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Behavioral visitor segmentation
Optimizely
7.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Traffic allocation control
Optimizely
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Website personalization
Optimizely
6.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Results and Analysis

Optimizely
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Heatmap tool
Optimizely
6.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Click analytics
Optimizely
7.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Scroll maps
Optimizely
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Form fill analysis
Optimizely
6.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Conversion tracking
Optimizely
7.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Goal tracking
Optimizely
7.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Test reporting
Optimizely
7.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Results segmentation
Optimizely
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
CSV export
Optimizely
6.5
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Experiments results dashboard
Optimizely
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Melinda Cormier | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.5
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman | TrustRadius Reviewer

Usability

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 7 answers
There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
Josh Soupir | TrustRadius Reviewer

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 4 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin | TrustRadius Reviewer

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.9
Based on 4 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin | TrustRadius Reviewer

Support Rating

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 7.9
Based on 13 answers
It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
Anonymous | TrustRadius Reviewer

In-Person Training

Optimizely

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
Anonymous | TrustRadius Reviewer

Implementation Rating

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.6
Based on 6 answers
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Rob Sherman | TrustRadius Reviewer

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.8
Based on 2 answers
We are using it for millions of visitors every months
Anonymous | TrustRadius Reviewer

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
  • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
  • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
  • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
David Fallon | TrustRadius Reviewer

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Optimizely
8.7
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.7

Likelihood to Renew

Optimizely
9.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.5

Usability

Optimizely
7.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
10.0

Reliability and Availability

Optimizely
9.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
10.0

Performance

Optimizely
6.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.9

Support Rating

Optimizely
9.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
7.9

In-Person Training

Optimizely
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
5.0

Online Training

Optimizely
3.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Implementation Rating

Optimizely
8.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.6

Scalability

Optimizely
7.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.8

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