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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Owler

    Score9.7 out of 10
    N/AOwler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

    $8.25

    per month

    Salesloft

    Score7.5 out of 10
    N/ASalesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
    Pricing
    OwlerSalesloft
    Editions & Modules
    Plus (personal use)
    $99
    per year
    Pro
    $420
    per year
    Teams
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    OwlerSalesloft
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OwlerSalesloft
    Considered Both Products
    Meltwater
    No answer on this topic
    SalesLoft
    Chose Salesloft
    I have not tried any but when making our buying decision we did review Xant, HighVelocity Sales, and a few others.
    Incentivized
    Chose Salesloft
    Compared to Outreach, SalesLoft is a superior tool. The way it organizes daily tasks is where it really shines compared to the competition. It's awesome to be able to know what step and cadence the person is on/from right as you're calling. Also, the data piece of SalesLoft is …
    Incentivized
    Chose Salesloft
    [SalesLoft is] More user friendly and easier to manage campaigns.
    Incentivized
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    93%
    Would buy again
    95 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    74 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    93%
    Happy with the feature set
    95 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    73 Answers
    Implementation went as expected
    No answers on this topic
    93%
    Implementation went as expected
    65 Answers
    Features
    OwlerSalesloft
    Prospecting
    Comparison of Prospecting features of Owler and Salesloft
    Feature
    Owler
    7.1
    16 Ratings
    8% below category average
    Salesloft
    -
    Ratings
    Advanced search8.716 Ratings00 Ratings
    Identification of new leads6.114 Ratings00 Ratings
    List quality6.114 Ratings00 Ratings
    List upload/download6.09 Ratings00 Ratings
    Ideal customer targeting7.012 Ratings00 Ratings
    Load time/data access8.713 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Owler and Salesloft
    Feature
    Owler
    7.9
    16 Ratings
    2% above category average
    Salesloft
    -
    Ratings
    Contact information7.910 Ratings00 Ratings
    Company information7.916 Ratings00 Ratings
    Industry information7.915 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Owler and Salesloft
    Feature
    Owler
    6.2
    15 Ratings
    18% below category average
    Salesloft
    -
    Ratings
    Lead qualification process5.311 Ratings00 Ratings
    Smart lists and recommendations5.09 Ratings00 Ratings
    Salesforce integration5.06 Ratings00 Ratings
    Company/business profiles5.314 Ratings00 Ratings
    Alerts and reminders7.010 Ratings00 Ratings
    Data hygiene7.012 Ratings00 Ratings
    Automatic data refresh7.010 Ratings00 Ratings
    Tags7.08 Ratings00 Ratings
    Filters and segmentation7.011 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Owler and Salesloft
    Feature
    Owler
    7.9
    5 Ratings
    6% above category average
    Salesloft
    -
    Ratings
    Sales email templates7.05 Ratings00 Ratings
    Append emails to records8.84 Ratings00 Ratings
    Best Alternatives
    OwlerSalesloft
    Small Businesses
    Clay
    Score9.3 out of 10
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Groove (legacy product)
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OwlerSalesloft
    Likelihood to Recommend
    9.7
    (18 ratings)
    7.9
    (325 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.1
    (4 ratings)
    Usability
    9.0
    (4 ratings)
    7.8
    (8 ratings)
    Availability
    7.0
    (1 ratings)
    7.3
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.1
    (5 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (2 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    8.7
    (143 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    7.3
    (1 ratings)
    User Testimonials
    OwlerSalesloft
    Likelihood to Recommend
    Meltwater
    This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
    Read full review
    SalesLoft
    I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
    Incentivized
    Read full review
    Pros
    Meltwater
    • Owler enables the user to quickly find the data and information that he or she needs.
    • I appreciate the customizable dashboard where you can set alerts and track companies you select.
    • The latest news regarding the funding rounds of startup companies is especially helpful.
    • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
    Incentivized
    Read full review
    SalesLoft
    • Salesloft enables us to outreach at scale.
    • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
    • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
    • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
    Incentivized
    Read full review
    Cons
    Meltwater
    • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
    • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
    • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
    • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
    • They need to maintain the database in aperiodic manner with precise information
    Incentivized
    Read full review
    SalesLoft
    • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
    • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
    Read full review
    Likelihood to Renew
    Meltwater
    Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
    Read full review
    SalesLoft
    SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
    Incentivized
    Read full review
    Usability
    Meltwater
    I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
    Incentivized
    Read full review
    SalesLoft
    Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
    Read full review
    Reliability and Availability
    Meltwater
    I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
    Read full review
    SalesLoft
    The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
    Incentivized
    Read full review
    Performance
    Meltwater
    The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
    Read full review
    SalesLoft
    Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
    Incentivized
    Read full review
    Support Rating
    Meltwater
    Problems have been closed quickly and professionally.
    Read full review
    SalesLoft
    The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
    Read full review
    Online Training
    Meltwater
    No answers on this topic
    SalesLoft
    We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
    Incentivized
    Read full review
    Implementation Rating
    Meltwater
    Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
    Read full review
    SalesLoft
    must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
    Incentivized
    Read full review
    Alternatives Considered
    Meltwater
    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
    Incentivized
    Read full review
    SalesLoft
    Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
    Incentivized
    Read full review
    Scalability
    Meltwater
    No answers on this topic
    SalesLoft
    The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
    Incentivized
    Read full review
    Return on Investment
    Meltwater
    • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
    • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
    • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
    Incentivized
    Read full review
    SalesLoft
    • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
    • Is it the dialer, or the leadership? You decide.
    • But the leadership also changed the dialer - so maybe it's both?
    Incentivized
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    ScreenShots