Salesforce Agentforce Sales vs. ServiceNow IT Service Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agentforce Sales
Score 8.7 out of 10
N/A
Salesforce' Agentforce Sales (formerly Salesforce Sales Cloud) is the company's flagship CRM platform. The AI CRM for Sales features data built right in.
$25
per month
ServiceNow IT Service Management
Score 8.2 out of 10
N/A
Built on the ServiceNow Now Platform, the IT Service Management bundle provides an agent workspace with knowledge management, and modules supporting issue tracking and problem resolution, change, release and configuration management.N/A
Pricing
Salesforce Agentforce SalesServiceNow IT Service Management
Editions & Modules
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
ITSM Standard
Custom Quote
ITSM Pro
Custom Quote
ITSM Enterprise
Custom Quote
Offerings
Pricing Offerings
Agentforce SalesServiceNow IT Service Management
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsITSM Pro and ITSM Enterprise also are available with optional "Plus" add-ons. These include AI Agents, an AI Agent Studio, and other features that augment the capabilities of the platform using AI Virtual Agents to automate tasks.
More Pricing Information
Community Pulse
Salesforce Agentforce SalesServiceNow IT Service Management
Considered Both Products
Agentforce Sales
Chose Salesforce Agentforce Sales
In this case I listed two solutions (Clari and People.ai) complementary and one competitor. In my humble opinion Pipedrive is not competing for the same target market and SFDC is 100% consolidated in Enterprise segment as the only possible option for best in class companies …
Chose Salesforce Agentforce Sales
Salesforce is a leader in this market for a reason - they provide a service that continues to get better. Salesforce has always been a front runner with its ease of use as well as flexible pricing model. It has been used in four out of the five jobs I’ve worked at, which speaks …
ServiceNow IT Service Management
Chose ServiceNow IT Service Management
ServiceNow is much better than Salesforce Service Cloud and it has more functionality and better ways to manage incidents and problems as compared to the competition. Oracle Service Cloud comes close but I will recommend ServiceNow unless you are an Oracle shop. If you lots of …
Chose ServiceNow IT Service Management
We previously had our Change management process in Sharepoint which was cumbersome and very manual. Bringing this process into ServiceNow was one of the best things we could have done. With Zendesk, we decided to use that system for another department and it just doesn't …
Chose ServiceNow IT Service Management
ServiceNow far outweighs Salesforce in its case management and has easy forms for work order creation. It's much easier to integrate with and has better workflows and troubleshooting tree guides. However, it's not ideal to be used for a CRM nor does it have anywhere near the …
Features
Salesforce Agentforce SalesServiceNow IT Service Management
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Salesforce Agentforce Sales
8.2
270 Ratings
5% above category average
ServiceNow IT Service Management
-
Ratings
Customer data management / contact management8.8270 Ratings00 Ratings
Workflow management8.5259 Ratings00 Ratings
Territory management7.6212 Ratings00 Ratings
Opportunity management8.9260 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.0245 Ratings00 Ratings
Contract management7.9216 Ratings00 Ratings
Quote & order management7.7199 Ratings00 Ratings
Interaction tracking8.8230 Ratings00 Ratings
Channel / partner relationship management8.0191 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Salesforce Agentforce Sales
7.8
105 Ratings
2% above category average
ServiceNow IT Service Management
-
Ratings
Case management8.3103 Ratings00 Ratings
Call center management7.783 Ratings00 Ratings
Help desk management7.487 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Salesforce Agentforce Sales
8.1
245 Ratings
4% above category average
ServiceNow IT Service Management
-
Ratings
Lead management8.1240 Ratings00 Ratings
Email marketing8.0207 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Salesforce Agentforce Sales
8.1
249 Ratings
5% above category average
ServiceNow IT Service Management
-
Ratings
Task management8.4237 Ratings00 Ratings
Billing and invoicing management7.379 Ratings00 Ratings
Reporting8.6202 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Salesforce Agentforce Sales
8.3
261 Ratings
8% above category average
ServiceNow IT Service Management
-
Ratings
Forecasting7.9229 Ratings00 Ratings
Pipeline visualization8.3248 Ratings00 Ratings
Customizable reports8.7258 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Salesforce Agentforce Sales
8.6
253 Ratings
11% above category average
ServiceNow IT Service Management
-
Ratings
Custom fields9.0250 Ratings00 Ratings
Custom objects8.7240 Ratings00 Ratings
Scripting environment8.0177 Ratings00 Ratings
API for custom integration8.5210 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Salesforce Agentforce Sales
9.0
284 Ratings
7% above category average
ServiceNow IT Service Management
-
Ratings
Single sign-on capability9.0222 Ratings00 Ratings
Role-based user permissions8.9256 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Salesforce Agentforce Sales
8.0
161 Ratings
7% above category average
ServiceNow IT Service Management
-
Ratings
Social data8.2159 Ratings00 Ratings
Social engagement7.8157 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Salesforce Agentforce Sales
8.0
218 Ratings
7% above category average
ServiceNow IT Service Management
-
Ratings
Marketing automation8.1214 Ratings00 Ratings
Compensation management8.0147 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Salesforce Agentforce Sales
8.0
233 Ratings
5% above category average
ServiceNow IT Service Management
-
Ratings
Mobile access8.0233 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Salesforce Agentforce Sales
-
Ratings
ServiceNow IT Service Management
8.4
80 Ratings
2% above category average
Organize and prioritize service tickets00 Ratings9.179 Ratings
Expert directory00 Ratings8.062 Ratings
Service restoration00 Ratings8.265 Ratings
Self-service tools00 Ratings8.377 Ratings
Subscription-based notifications00 Ratings8.474 Ratings
ITSM collaboration and documentation00 Ratings8.371 Ratings
ITSM reports and dashboards00 Ratings8.474 Ratings
ITSM asset management
Comparison of ITSM asset management features of Product A and Product B
Salesforce Agentforce Sales
-
Ratings
ServiceNow IT Service Management
8.2
72 Ratings
1% below category average
Configuration mangement00 Ratings8.171 Ratings
Asset management dashboard00 Ratings8.370 Ratings
Policy and contract enforcement00 Ratings8.362 Ratings
Change management
Comparison of Change management features of Product A and Product B
Salesforce Agentforce Sales
-
Ratings
ServiceNow IT Service Management
8.7
73 Ratings
1% above category average
Change requests repository00 Ratings8.573 Ratings
Change calendar00 Ratings8.767 Ratings
Service-level management00 Ratings8.769 Ratings
Best Alternatives
Salesforce Agentforce SalesServiceNow IT Service Management
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
ManageEngine ServiceDesk Plus
ManageEngine ServiceDesk Plus
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Agentforce SalesServiceNow IT Service Management
Likelihood to Recommend
8.8
(471 ratings)
9.4
(80 ratings)
Likelihood to Renew
9.2
(62 ratings)
9.0
(13 ratings)
Usability
8.4
(167 ratings)
9.0
(13 ratings)
Availability
9.0
(29 ratings)
10.0
(1 ratings)
Performance
8.0
(20 ratings)
9.0
(1 ratings)
Support Rating
9.0
(98 ratings)
7.3
(22 ratings)
In-Person Training
8.0
(12 ratings)
-
(0 ratings)
Online Training
9.1
(15 ratings)
1.0
(1 ratings)
Implementation Rating
9.0
(19 ratings)
10.0
(3 ratings)
Configurability
9.0
(4 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.8
(9 ratings)
-
(0 ratings)
Ease of integration
9.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.9
(85 ratings)
10.0
(1 ratings)
Professional Services
9.3
(8 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Salesforce Agentforce SalesServiceNow IT Service Management
Likelihood to Recommend
Salesforce
Obviously, for any business, there are two main areas to focus on — the sales path and the service path. Sales Cloud wouldn’t be suited for a company that’s primarily into support services. For those kinds of companies, Salesforce has a different product — Service Cloud. So, for anyone in the support or service space, Sales Cloud isn’t the right fit.
Read full review
ServiceNow
It is well suited for medium to large companies that require a tool to allow users to create IT requests, have a self-service portal, track the completion of such requests and have access to KPIs to understand the satisaction level of the requestors. It is not the best tool if you want to have a heavy personalized IT Service Management tool to cater to all your needs or when you want to have an easy way to search for past tickets using specific keywords.
Read full review
Pros
Salesforce
  • The customizations - We have an organization that operates differently from most companies, so we’ve had to implement quite a few customizations — and Salesforce allows us to do that quite quickly. Most of the time, delays come from dependencies on other internal parties rather than the system itself.
  • From my perspective as a consultant, one of the biggest advantages is that everything is in Salesforce — all the details, all in one place. The ability to customize it easily is a big plus; there’s really a lot you can do with it.
Read full review
ServiceNow
  • Integration
  • Good search capabilities. Applications are created within CMDB and we can search for the app to see the changes, incidents and problems created
  • Reporting. Great store of MIS reports and will let you to create custom reports
  • Visual Task Boards - use it as Kanban boards
Read full review
Cons
Salesforce
  • We still need to include the production part. We started using Salesforce to sell the seeds — our inventory is in SAP — and from there we handle sales and track the process of planting, harvesting, selling, and then collecting payments. But we don’t yet manage the earlier production processes, like production planning. We handle allocation, but not full production planning, and that’s an area where we still have room for improvement.
Read full review
ServiceNow
  • Finding requests that I opened and have since been completed by the assigned group/individual is very difficult to accomplish unless I've written down the request numbers somewhere.
  • Requests that I opened and are subsequently closed, often continue to appear in the list of "My Open Requests" giving the appearance that they were not completed when in fact they were.
  • It may exist, but if it does I haven't found it yet, which makes it less than intuitive, but I would like to see the ability to recall a request in ServiceNow.
  • I believe our firewall rule change request for is a custom form, but it has a serious drawback. If I submit such a request and need to make a correction to it before it is approved, there isn't anyway for me to do so. The request has to first be rejected with the creation of a sub-task in order to edit it before it is resubmitted for approval.
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Likelihood to Renew
Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
Read full review
ServiceNow
To be completely honest setting up a new ticketing system can be a pain in the ass. Once you have it setup and customized the way you want it, you don't want to switch unless you're unhappy with the product. Unless future releases and updates really muck the system up, I wouldn't change.
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Usability
Salesforce
Because I think it could be easier. We have different standards today since we’re used to interacting with consumer apps like Starbucks, where all you do is scan your card. Then, when you use Sales Cloud, there are still a lot of manual inputs. So my mission with AI is really about figuring out how to make that easier.
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ServiceNow
It has helped us a lot, and after some training and getting to know the product, we are quite comfortable with it and feel much more capable of understanding what's going on in our IT environment. The only reason it doesn't get a perfect score from me is that there is a learning curve for both end users and IT admins using ServiceNow. Once you customize the UI and remove unnecessary fields. You are left with a very clean product that does what it needs to and does it well.
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Reliability and Availability
Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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ServiceNow
We have never had any issues with ServiceNow's availability that I am aware of in the two years I have been using it.
Read full review
Performance
Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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ServiceNow
For a massive system, page loads are reasonably quick, including searches.
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Support Rating
Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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ServiceNow
I would give it this rating because we have had no major issues with the support for ServiceNow after we implemented it at our organization. They seem to respond promptly and efficiently if we ever do need to open a support case with them about an issue we are having.
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In-Person Training
Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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ServiceNow
No answers on this topic
Online Training
Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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ServiceNow
To type in what should be a text box, you have to click an empty cell, a tiny text box pop up opens with a check box and an X. You the. Type in the text box and have to click the check mark. If you have a bunch of fields to fill out, doing this is very annoying. Absolutely know thought went in to this. I'm sure somebody in marketing thought it was a good idea. It wasn't.
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Implementation Rating
Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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ServiceNow
Without exception, every client I have worked with has been very happy with their resulting product. While this is partly due to my work, I must point out that the platform is the winning decision, not the implementer.
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Alternatives Considered
Salesforce
So I've evaluated, implemented Microsoft Dynamics in the past. I've used Oracle CRM solutions. I've used Daylight, which is a very niche CRM system the last couple of years. And I've evaluated a variety from Legacy Microsoft Ones to Zoho and Sugar when making implementation decisions at other companies. But usually I've gone with Salesforce. I'd say it's better than most. The only one that I generally prefer, and last time I chose an implementation from scratch, I did Microsoft Dynamics. And the reason is for small mid-size organization, Microsoft Dynamics, if you already have Microsoft Office products, it's much better integrated to all of the Excel, Word, OneNote, Outlook email than what you get from Salesforce. And so that's the only one that if someone's a Microsoft organization and small sized company, it'll save a lot of integration things, a lot of security, a lot of login and access and IT management by just sticking within the Microsoft ecosystem. But outside of that, if you don't use Microsoft or if you're a large organization or have other needs that you want, Salesforce I'd say is better than all of the other CRM offerings out there. It's the easiest to use and the most robust and the most vendors and products for the ecosystem.
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ServiceNow
We used to use Jira to handle service tickets but it's way too robust for something this straightforward. Due to the nature of Jira, you needed to already have a lot of documentation and knowledge about who should be assigned the ticket, so the lift of creating a ticket was time consuming.
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Contract Terms and Pricing Model
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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ServiceNow
No answers on this topic
Scalability
Salesforce
It's very scalable as it has a ton of features (but you do need an admin who understands how to leverage these features). Because of the various features, we've also needed to host onboarding sessions with our users so that they can familiarize themselves with the platform, which isn't always super user-friendly or intuitive.
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ServiceNow
ServiceNow works as an enterprise solution.
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Professional Services
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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ServiceNow
No answers on this topic
Return on Investment
Salesforce
  • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
  • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
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ServiceNow
  • We don't currently have a CMDB, so we are leveraging ServiceNow to build one using their ITSM and ITOM tools. This is a huge gap for us as a company and it will be a big win once this is in place.
  • The core help desk functions are comparable to most other tools on the market, but SN does a great job of integrating that data with other modules like Problem, Change and Event Management to provide a truly integrated solution.
  • The tool is expensive, so you will need to try to do as much as you can with the platform. We currently use other systems for HAM and SAM but will be including these in our ServiceNow instance in the future to help maximize our ROI.
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ScreenShots

Agentforce Sales Screenshots

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ServiceNow IT Service Management Screenshots

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