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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A

    Sprout Social

    Score8.4 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    SAP Customer Data SolutionsSprout Social
    Editions & Modules
    No answers on this topic
    Essentials
    $79 per seat/per month annual / $99 per seat/per month monthly
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    SAP Customer Data SolutionsSprout Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP Customer Data SolutionsSprout Social
    Considered Both Products
    SAP
    No answer on this topic
    Sprout Social
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    50 Answers
    94%
    Would buy again
    106 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    44 Answers
    94%
    Delivers good value for the price
    93 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    96%
    Happy with the feature set
    108 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    37 Answers
    96%
    Lived up to sales and marketing promises
    86 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    39 Answers
    96%
    Implementation went as expected
    92 Answers
    Features
    SAP Customer Data SolutionsSprout Social
    Tag Management
    Comparison of Tag Management features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    Sprout Social
    -
    Ratings
    Tag library7.826 Ratings00 Ratings
    Tag variable mapping7.824 Ratings00 Ratings
    Ease of writing custom tags7.825 Ratings00 Ratings
    Rules-driven tag execution7.825 Ratings00 Ratings
    Tag performance monitoring8.024 Ratings00 Ratings
    Page load times7.925 Ratings00 Ratings
    Mobile app tagging7.524 Ratings00 Ratings
    Library of JavaScript extensions7.623 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    Sprout Social
    -
    Ratings
    Standard visitor segmentation8.028 Ratings00 Ratings
    Behavioral visitor segmentation8.027 Ratings00 Ratings
    Traffic allocation control4.327 Ratings00 Ratings
    Website personalization9.926 Ratings00 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    Sprout Social
    -
    Ratings
    Account Scoring8.027 Ratings00 Ratings
    Customer Data Governance8.928 Ratings00 Ratings
    Data Connectors4.329 Ratings00 Ratings
    Data Enhancement5.229 Ratings00 Ratings
    Data Ingestion6.129 Ratings00 Ratings
    Data Storage2.529 Ratings00 Ratings
    Data Visibility8.029 Ratings00 Ratings
    Event Data6.127 Ratings00 Ratings
    Identity Resolution8.927 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    Sprout Social
    7.2
    114 Ratings
    6% below category average
    Boolean keyword searches00 Ratings6.980 Ratings
    Filtering out noise/spam00 Ratings7.196 Ratings
    Sentiment analysis00 Ratings7.077 Ratings
    Broad channel coverage00 Ratings8.090 Ratings
    Publishing
    Comparison of Publishing features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    Sprout Social
    8.2
    145 Ratings
    1% above category average
    Content planning and scheduling00 Ratings9.2145 Ratings
    Audience targeting00 Ratings7.2110 Ratings
    Content optimization00 Ratings8.2126 Ratings
    Workflow management00 Ratings8.4126 Ratings
    Engagement
    Comparison of Engagement features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    Sprout Social
    7.9
    132 Ratings
    3% below category average
    Automated routing and prioritization00 Ratings7.687 Ratings
    Customer interaction histories00 Ratings8.1116 Ratings
    Bulk actions00 Ratings8.1115 Ratings
    Marketing
    Comparison of Marketing features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    Sprout Social
    7.1
    96 Ratings
    8% below category average
    Lead generation00 Ratings6.869 Ratings
    Content marketing00 Ratings8.192 Ratings
    Paid media management00 Ratings6.23 Ratings
    Campaigns and promotions00 Ratings7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    Sprout Social
    8.4
    144 Ratings
    1% above category average
    Twitter00 Ratings8.8126 Ratings
    Facebook00 Ratings8.7143 Ratings
    LinkedIn00 Ratings8.6130 Ratings
    Google+00 Ratings7.846 Ratings
    Instagram00 Ratings8.6132 Ratings
    Pinterest00 Ratings8.246 Ratings
    YouTube00 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    Sprout Social
    8.2
    146 Ratings
    6% above category average
    Campaign success analytics00 Ratings8.6138 Ratings
    Real-time tracking00 Ratings8.1134 Ratings
    Competitor analysis00 Ratings7.8120 Ratings
    Account management
    Comparison of Account management features of SAP Customer Data Solutions and Sprout Social
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    Sprout Social
    8.0
    138 Ratings
    1% above category average
    Role-based user permissions & privileges00 Ratings8.7132 Ratings
    Mobile access00 Ratings7.3124 Ratings
    Best Alternatives
    SAP Customer Data SolutionsSprout Social
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Customer Data SolutionsSprout Social
    Likelihood to Recommend
    9.0
    (58 ratings)
    8.4
    (203 ratings)
    Likelihood to Renew
    9.5
    (10 ratings)
    9.2
    (67 ratings)
    Usability
    9.1
    (7 ratings)
    8.5
    (130 ratings)
    Availability
    9.0
    (57 ratings)
    7.7
    (8 ratings)
    Performance
    7.3
    (7 ratings)
    8.0
    (7 ratings)
    Support Rating
    9.1
    (8 ratings)
    1.8
    (39 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (7 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    7.3
    (7 ratings)
    1.0
    (12 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    8.1
    (42 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    4.5
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    4.5
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    SAP Customer Data SolutionsSprout Social
    Likelihood to Recommend
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
    Read full review
    Sprout Social
    Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
    Incentivized
    Read full review
    Pros
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
    Read full review
    Sprout Social
    • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
    • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
    • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
    Incentivized
    Read full review
    Cons
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
    Read full review
    Sprout Social
    • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
    • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
    • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
    Read full review
    Sprout Social
    Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
    Incentivized
    Read full review
    Usability
    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
    Read full review
    Sprout Social
    Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
    Incentivized
    Read full review
    Reliability and Availability
    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
    Read full review
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Performance
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
    Read full review
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Support Rating
    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
    Read full review
    Sprout Social
    The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
    Incentivized
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    In-Person Training
    SAP
    because it was made directly in the company
    Incentivized
    Read full review
    Sprout Social
    No answers on this topic
    Online Training
    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
    Read full review
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Implementation Rating
    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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    Alternatives Considered
    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
    Read full review
    Sprout Social
    We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
    Incentivized
    Read full review
    Scalability
    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
    Read full review
    Sprout Social
    No answers on this topic
    Return on Investment
    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
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    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
    Read full review
    ScreenShots

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.