Sprout Social vs. Talkwalker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprout Social
Score 8.2 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Talkwalker
Score 8.6 out of 10
N/A
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that create strong added value for brands and agencies worldwide.N/A
Pricing
Sprout SocialTalkwalker
Editions & Modules
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
No answers on this topic
Offerings
Pricing Offerings
Sprout SocialTalkwalker
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sprout SocialTalkwalker
Considered Both Products
Sprout Social

No answer on this topic

Talkwalker
Chose Talkwalker
Sprout Social seemed like a really great tool, but a lot of the features on Talkwalker were more what we were looking for in terms of reporting and the deeper listening software available. Social listening seemed more new to Sprout Social so we wanted a product with more …
Top Pros
Top Cons
Features
Sprout SocialTalkwalker
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprout Social
7.3
53 Ratings
4% below category average
Talkwalker
-
Ratings
Boolean keyword searches6.939 Ratings00 Ratings
Filtering out noise/spam7.043 Ratings00 Ratings
Sentiment analysis7.124 Ratings00 Ratings
Broad channel coverage8.334 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprout Social
4.9
57 Ratings
48% below category average
Talkwalker
-
Ratings
Content planning and scheduling7.157 Ratings00 Ratings
Audience targeting3.048 Ratings00 Ratings
Content optimization3.549 Ratings00 Ratings
Workflow management6.052 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprout Social
6.0
55 Ratings
30% below category average
Talkwalker
-
Ratings
Automated routing and prioritization2.725 Ratings00 Ratings
Customer interaction histories7.851 Ratings00 Ratings
Bulk actions7.446 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprout Social
4.7
39 Ratings
48% below category average
Talkwalker
-
Ratings
Lead generation2.431 Ratings00 Ratings
Content marketing2.935 Ratings00 Ratings
Paid media management6.23 Ratings00 Ratings
Campaigns and promotions7.24 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprout Social
7.5
59 Ratings
13% below category average
Talkwalker
-
Ratings
Twitter7.757 Ratings00 Ratings
Facebook6.359 Ratings00 Ratings
LinkedIn8.352 Ratings00 Ratings
Google+7.721 Ratings00 Ratings
Instagram7.249 Ratings00 Ratings
Pinterest7.214 Ratings00 Ratings
YouTube8.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprout Social
5.9
58 Ratings
28% below category average
Talkwalker
-
Ratings
Campaign success analytics4.154 Ratings00 Ratings
Real-time tracking6.655 Ratings00 Ratings
Competitor analysis6.947 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprout Social
7.6
58 Ratings
7% below category average
Talkwalker
-
Ratings
Role-based user permissions & privileges7.655 Ratings00 Ratings
Mobile access7.651 Ratings00 Ratings
Best Alternatives
Sprout SocialTalkwalker
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprout SocialTalkwalker
Likelihood to Recommend
7.6
(115 ratings)
8.3
(13 ratings)
Likelihood to Renew
9.0
(62 ratings)
9.1
(1 ratings)
Usability
7.1
(42 ratings)
9.1
(1 ratings)
Availability
7.7
(8 ratings)
-
(0 ratings)
Performance
8.0
(7 ratings)
9.0
(1 ratings)
Support Rating
5.2
(37 ratings)
8.0
(4 ratings)
Online Training
7.3
(3 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Sprout SocialTalkwalker
Likelihood to Recommend
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review
Talkwalker
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
Read full review
Pros
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Talkwalker
  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
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Cons
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
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Talkwalker
  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
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Likelihood to Renew
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Talkwalker
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
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Usability
Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Talkwalker
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
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Reliability and Availability
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Talkwalker
No answers on this topic
Performance
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Talkwalker
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
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Support Rating
Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Talkwalker
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
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Online Training
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Read full review
Talkwalker
No answers on this topic
Implementation Rating
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Talkwalker
No answers on this topic
Alternatives Considered
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Talkwalker
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
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Return on Investment
Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
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Talkwalker
  • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
  • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
  • Using the paid version would help delve into even more insights for your business.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.