TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Contact about TrustRadius for Vendors

Please fill out the form below to get in touch.

HG Insights

Connect with HG Insights

What are you interested in?

Already have an account?

You hereby consent to have TrustRadius share the information supplied on this form with HG Insights so that HG Insights and TrustRadius may contact you in regard to the information requested.

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A

    TrustRadius for Vendors

    Score7.5 out of 10
    N/AVirtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

    $30,000

    per year

    Pricing
    TechTarget Priority EngineTrustRadius for Vendors
    Editions & Modules
    No answers on this topic
    Customer Voice
    Starting at $30,000 (multi-year discount available)
    per year per product
    Offerings
    Pricing Offerings
    TechTarget Priority EngineTrustRadius for Vendors
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Multi-year discount available
    More Pricing Information
    Community Pulse
    TechTarget Priority EngineTrustRadius for Vendors
    Considered Both Products
    TechTarget
    No answer on this topic
    HG Insights
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    14 Answers
    99%
    Would buy again
    100 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    96%
    Delivers good value for the price
    81 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    14 Answers
    94%
    Happy with the feature set
    95 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    97%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    99%
    Implementation went as expected
    68 Answers
    Features
    TechTarget Priority EngineTrustRadius for Vendors
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of TechTarget Priority Engine and TrustRadius for Vendors
    Feature
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    TrustRadius for Vendors
    -
    Ratings
    Contact information10.09 Ratings00 Ratings
    Company information10.09 Ratings00 Ratings
    Industry information10.09 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of TechTarget Priority Engine and TrustRadius for Vendors
    Feature
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    TrustRadius for Vendors
    -
    Ratings
    Web Personalization7.06 Ratings00 Ratings
    3rd party intent signals10.08 Ratings00 Ratings
    Downstream intent signals5.74 Ratings00 Ratings
    Account identification10.08 Ratings00 Ratings
    Buyer journey tracking10.08 Ratings00 Ratings
    Revenue forecasts4.03 Ratings00 Ratings
    Audience segmentation5.55 Ratings00 Ratings
    Conversion optimization5.36 Ratings00 Ratings
    Content Syndication10.06 Ratings00 Ratings
    Best Alternatives
    TechTarget Priority EngineTrustRadius for Vendors
    Small Businesses
    No answers on this topic
    SourceForge
    Score9.9 out of 10
    Medium-sized Companies
    Bombora
    Score8.8 out of 10
    SourceForge
    Score9.9 out of 10
    Enterprises
    Bombora
    Score8.8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TechTarget Priority EngineTrustRadius for Vendors
    Likelihood to Recommend
    10.0
    (16 ratings)
    9.0
    (275 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (11 ratings)
    Usability
    10.0
    (1 ratings)
    9.9
    (16 ratings)
    Support Rating
    7.7
    (2 ratings)
    5.5
    (95 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (7 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (7 ratings)
    User Testimonials
    TechTarget Priority EngineTrustRadius for Vendors
    Likelihood to Recommend
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    HG Insights
    Well suited if you want a presence on all of the "big review sites" - it's best practice for your business to be engaged on all of the sites, as prospects are reading and searching. I would say it's less appropriate if your typical buyer does not research for the product you are selling, or perhaps if your competitors are not present on this site.
    Incentivized
    Read full review
    Pros
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    HG Insights
    • Actively working with us to generate reviews
    • Actively working with us to showcase the reviews we get
    • Actively presenting us to the market by featuring us on special pages such as Vector Databases — and on the TrustRadius home page
    • Professional team providing us with services — but also colleagues and friends
    • We needed better ways to sort our reviews for score and recency, and TrustRadius for Vendors helped us get there
    Incentivized
    Read full review
    Cons
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    HG Insights
    • Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
    • While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
    • It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
    Incentivized
    Read full review
    Likelihood to Renew
    TechTarget
    No answers on this topic
    HG Insights
    We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
    Incentivized
    Read full review
    Usability
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    HG Insights
    It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
    Incentivized
    Read full review
    Support Rating
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    HG Insights
    Many of our ongoing comms have been automated or moved to an office-hours model, so we don't get much support from our accounts team. In comparison, there are other review vendors we work with with whom we are much more likely to expand, given their ongoing support and the insights they share. Overall, I feel the customer support team should be more hands-on and strategic, as there could be opportunities to upsell and expand with customers who are being missed.
    Incentivized
    Read full review
    Implementation Rating
    TechTarget
    No answers on this topic
    HG Insights
    My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
    Incentivized
    Read full review
    Alternatives Considered
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    HG Insights
    We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. Using quotes tagging and Chrome Extension feature we can map the most relevant reviews to the right audience, messaging or industry. The vendor portal has multiple selections available, for me it is very important to be able to check only with a click the number of ratings or the number of reviews for different date range or to check if my product is qualified for next awards.
    Incentivized
    Read full review
    Return on Investment
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    HG Insights
    • We can't necessarily track ROI on this, but TrustRadius for Vendors has definitely influenced many buyers at some point in their purchasing journey.
    • Webhooks would help us track some of the above & when we get them set up, I'm sure we'll see many new leads coming in.
    • We just signed on for Buyer Intent, so we will be able to speak on this later on.
    Incentivized
    Read full review
    ScreenShots