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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TrustRadius for Vendors

    Score7.5 out of 10
    N/AVirtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

    $30,000

    per year

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    TrustRadius for VendorsVerticalResponse
    Editions & Modules
    Customer Voice
    Starting at $30,000 (multi-year discount available)
    per year per product
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    TrustRadius for VendorsVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMulti-year discount available—
    More Pricing Information
    Community Pulse
    TrustRadius for VendorsVerticalResponse
    Considered Both Products
    HG Insights
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    100 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    81 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    95 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    68 Answers
    No answers on this topic
    Features
    TrustRadius for VendorsVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of TrustRadius for Vendors and VerticalResponse
    Feature
    TrustRadius for Vendors
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of TrustRadius for Vendors and VerticalResponse
    Feature
    TrustRadius for Vendors
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of TrustRadius for Vendors and VerticalResponse
    Feature
    TrustRadius for Vendors
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    TrustRadius for VendorsVerticalResponse
    Small Businesses
    SourceForge
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    SourceForge
    Score9.9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TrustRadius for VendorsVerticalResponse
    Likelihood to Recommend
    9.0
    (275 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    8.5
    (11 ratings)
    8.6
    (19 ratings)
    Usability
    9.9
    (16 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    5.5
    (95 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.1
    (5 ratings)
    10.0
    (4 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (7 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    TrustRadius for VendorsVerticalResponse
    Likelihood to Recommend
    HG Insights
    Well suited if you want a presence on all of the "big review sites" - it's best practice for your business to be engaged on all of the sites, as prospects are reading and searching. I would say it's less appropriate if your typical buyer does not research for the product you are selling, or perhaps if your competitors are not present on this site.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    HG Insights
    • Actively working with us to generate reviews
    • Actively working with us to showcase the reviews we get
    • Actively presenting us to the market by featuring us on special pages such as Vector Databases — and on the TrustRadius home page
    • Professional team providing us with services — but also colleagues and friends
    • We needed better ways to sort our reviews for score and recency, and TrustRadius for Vendors helped us get there
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    HG Insights
    • Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
    • While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
    • It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    HG Insights
    We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    HG Insights
    It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    HG Insights
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    HG Insights
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    HG Insights
    Many of our ongoing comms have been automated or moved to an office-hours model, so we don't get much support from our accounts team. In comparison, there are other review vendors we work with with whom we are much more likely to expand, given their ongoing support and the insights they share. Overall, I feel the customer support team should be more hands-on and strategic, as there could be opportunities to upsell and expand with customers who are being missed.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    HG Insights
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    HG Insights
    My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
    Incentivized
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    HG Insights
    We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. Using quotes tagging and Chrome Extension feature we can map the most relevant reviews to the right audience, messaging or industry. The vendor portal has multiple selections available, for me it is very important to be able to check only with a click the number of ratings or the number of reviews for different date range or to check if my product is qualified for next awards.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    HG Insights
    • We can't necessarily track ROI on this, but TrustRadius for Vendors has definitely influenced many buyers at some point in their purchasing journey.
    • Webhooks would help us track some of the above & when we get them set up, I'm sure we'll see many new leads coming in.
    • We just signed on for Buyer Intent, so we will be able to speak on this later on.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots