Mobile Analytics Tools
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Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised,…
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging…
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category…
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to…
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Flurry Analytics, now from Yahoo / Verizon Media is a mobile app analytics provider, boasting over 1 million active apps on the platform -- from start-ups to the Fortune 500. They present their solution as comprehensive, completely free, takes five minutes to integrate, and features…
German company ChartMogul offers their subscription analytics and revenue recognition application to companies relying on their subscriber base. The application integrates with a number of popular subscription billing services (Stripe, Braintree, Recurly, etc.).
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
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Apptopia offers mobile app data and market intelligence in a web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and…
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
AppTweak, headquartered in Brussels, offers their eponymous ASO tools suite, designed to fuel growth for the world’s most popular apps and games by providing actionable insights in a simple interface.
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.
Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.
Appsee is designed to offer mobile teams visual data on their app's user behavior. The vendor says they supply businesses with the actual "why's" behind their users' behaviors. With Appsee's unique user recordings and touch heat maps, businesses can make better informed decisions…
UXCam promises a thorough qualitative analysis of your app - every session, every screen and every user. The vendor says key benefits and capabilities include: Use Session Analysis to test assumptions about your app’s most important features and pinpoint user experience issues right…
Apptentive allows companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Their mobile customer feedback solution helps brands manage their brand reputation, prioritize product roadmaps, and measure customer experience…
Asodesk is a platform for organic traffic monitoring, management and analysis, from the compnay of the same name in Moscow, designed to help mobile developers to increase organic traffic. Asodesk focus in keywords rankings tracking and analytics. The tool offers an app reviews service…
Amazon Pinpoint (formerly Amazon Mobile Analytics) allows users to measure app usage and app revenue. It tracks key metrics like new vs. returning users, app revenue, user retention, and in-app behavior/events. The goal is to enable users to make data-driven decisions to increase…
Appfigures is an app analytics, optimization, and intelligence solution for developers, publishers, marketers, and analysts, from the company of the same name headquartered in New York, NY.
Tenjin offers free to start, pay as you grow advertising measurement for mobile game and app developers. Tenjin helps small and medium-sized companies punch above their weight with marketing insights that enable them to compete with larger publishers. Tenjin states they have supported…
Bryj is an enterprise mobile app solution that connects enterprise systems, provides analytics and Al, UX marketing tools, and an app studio configurator. These are offered to help users launch and maintain a successful mobile app. They offer continual support.
Checkaso is an analytical platform that rates ASO performance and gives the user custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts boasting a lot of optimized apps behind. The platform algorithms provide…
MightySignal headquartered in Las Vegas offers their mobile SDK supporting account based mobile marketing, and advertising.
Pyze lets brands and enterprises maximize user retention through AI based engagement and personalization across digital platforms. The Pyze platform provides marketing and product teams with cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant…
Apptimize, now part of Airship (acquired August 2019) enables organizations to enhance their native iOS and Android apps to create user experiences, improve acquisition, engagement, and retention. The vendor says they do this with a platform that empowers product teams to efficiently…
Upsight is a mobile analytics platform from the company of the same name in San Francisco, California.
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Learn More About Mobile Analytics Tools
What are Mobile Analytics Tools?
Mobile analytics tools support the analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile analytics platforms supply insights about how site visitors navigate sites and applications via smartphones or tablets and how they experience the app in their mobile device's browser.
Mobile analytics for native smartphone applications allow developers to study user interaction with the app and leverage this data to guide development. For mobile app analytics, the number of downloads is a key metric, as is retention/app usage over time. Mobile analytics may cover hard ROI as well for apps that monetize directly. Many of the products in this category have a free version or freemium model, providing basic metrics at no cost to the user.
Many mobile analytics tools have invested in centralizing analytics from multiple mobile platforms and sites. This centralization is intended to help businesses track app users’ or mobile site visitors’ journeys to and from their specific site. This greater visibility presents a more comprehensive view of companies’ funnel, site attribution, and other engagement metrics.
Mobile Analytics Tools Uses
Mobile analytics tools will provide different features to serve different use cases. Some mobile analytics tools are marketing-focused. They provide engagement data for decision making about audience segmentation or where to place in-app notifications/offers to have the biggest impact. Many of these tools overlap with the mobile marketing software category.
Other marketing and advertising-focused tools also focus on mobile and marketing attribution. Mobile attribution and measurement platforms trace how users find your mobile or web app and start using it. Being able to identify the attribution source allows organizations to measure the effectiveness of advertising campaigns on different platforms and websites. It also allows marketers to see where prospects fall out of the funnel and address those specific issues to optimize their funnel.
Other mobile analytics products are more focused on user engagement and activities as a function of app design. These mobile analytics tools overlap with the usability testing and mobile app development categories.
Though many web analytics tools primarily monitor and report on online, web-based application usage, some also track mobile web page or app usage as a channel. There is some overlap between the web analytics tools that cover mobile as a channel and tools in the mobile analytics category. Part of the value proposition of these products is that users can analyze trends in cross-channel behavior within a single platform.
Mobile Analytics Tools Comparison
When comparing mobile analytics tools, consider these factors:
Mobile analytics tool vs. full web analytics package: There are a large number of products that offer mobile analytics as part of a broader web analytics suite. These suites may provide more all-in-one capabilities for tracking and comparing user experiences across devices, browsers, etc. However, they are also likely to be more expensive and less tailored for standalone mobile application analytics.
Cross-channel analytics: Mobile analytics vendors have begun offering more robust analytics around attribution and tracking mobile users’ journeys across apps or sites. Not all vendors deliver this capability, but companies that are more focused on in-app analytics may also have less need for it in the first place. Consider the specific use cases intended for you mobile analytics, as this will help companies buy a tool scaled to their needs.
Granularity: Mobile analytics tools will differ in the granularity of the visibility they provide. Some take a high level approach by focusing on visitors’ paths from platform to platform, others give visibility into inter-webpage journeys, while others drill down into navigation within specific pages via heatmaps. Many vendors offer visibility at multiple levels, but will vary in how robust each level of analytics is. Again, the use cases that companies have in mind will determine which granularity is most important.
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Mobile Analytics Tools Pricing Information
Many mobile analytics tools provide free versions. Free versions usually have more limited feature sets and/or are capped at certain volumes of visitors. Paid versions often start at around $50/month and scale up by the number of users, sessions, or data points, up to hundreds or even thousands of dollars a month for large enterprise deployments. Web analytics tools that include mobile analytics are likely to cost more due to their expanded feature sets.