Google Data Studio

Google Data Studio

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
Google Data Studio

Overview

Recent Reviews

Best Analytical tool

9 out of 10
July 27, 2022
As data analysts, we have to create the report and dashboard in GDS. So, we have integrated some data sources like Google Analytics, …
Continue reading

Marketing Agency Employee

9 out of 10
November 04, 2021
We are using the Google Data Studio in our marketing department to track analytics for our own digital marketing business and for a dozen …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 15 features
  • Report sharing and collaboration (52)
    8.9
    89%
  • Customizable dashboards (52)
    8.6
    86%
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (51)
    8.3
    83%
  • Report Formatting Templates (51)
    7.9
    79%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Google Data Studio, and make your voice heard!

Pricing

View all pricing
N/A
Unavailable

What is Google Data Studio?

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

9 people want pricing too

Alternatives Pricing

What is Grafana?

Grafana is a data visualization tool developed by Grafana Labs in New York. It is available open source, managed (Grafana Cloud), or via an enterprise edition with enhanced features. Grafana has pluggable data source model and comes bundled with support for popular time series databases like…

What is Qlik Sense?

Qlik Sense® is a self-service BI platform for data discovery and visualization. It supports a full range of analytics use cases—data governance, pixel-perfect reporting, and collaboration. Its Associative Engine indexes and connects relationships between data points for creating actionable insights.

Features Scorecard

BI Standard Reporting

8.2
82%

Ad-hoc Reporting

7.6
76%

Report Output and Scheduling

8.3
83%

Data Discovery and Visualization

7.8
78%

Product Details

What is Google Data Studio?

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Google Data Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Reviewers rate Report sharing and collaboration and Publish to Web highest, with a score of 8.9.

The most common users of Google Data Studio are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

View all alternatives

Reviews and Ratings

 (222)

Ratings

Reviews

(1-25 of 53)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have to create ad expenses dashboard to get an idea of the spending and conversion rate. So, GDS has the template which was so smooth just need to connect my G Ads account, and boom all report is there.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is great for creating simple graphs out of larger datasets that are continuously being updated. It's not the best when you want to build highly specific graphs and manipulate the data exactly the way you want to. Although there are formula functions to help with this, it can be difficult and time-consuming for beginners. Excel is a simpler route in that case.
Artyom Ashigov | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
When you want to create something really fast and meaningful Google Data Studio is one of the best choices you have. You can use different charts that will express your ideas in the best way. If you have a lot of time to prepare a project for management and if you have Power BI or Tableau, it is better to use one of these applications because they will offer you much more flexibility.
Mukul Saxena | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Editing the reports is little bit tricky or time consuming , as we have have to switch between Edit and View mode to see the effect of doing changes. So basically , it's not user friendly at making reports. Whereas on the other hand when it comes to integration , i think its really good as it provides more than 300 connectors, I haven't used all of them but it's a good option.
German Delgado | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Suited for situations that you have a lot of data bases, and a regular chart is not enough, also when you need to share reports and information with your team in a more efficient way. The possibility that each person can apply they’re on filters makes it more relevant to them, and this is a big deal, making the info relevant to user conducts to better understanding and better understanding leads to better decision.
November 04, 2021

Marketing Agency Employee

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Google Data Studio for a lot of reports here at our marketing agency. It is easy to use and cloud-based. We use the google suite so the integration is helpful - google analytics, sheets, etc. Google Data Studio is also free which is a big plus as we are an agency that pays for multiple platforms.
Rafael Grandizoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
For a daily basis use, Google Data Studio can provide almost everything you need to generate a simple data visualization that can be easily updated (with an automated integration or manually). It can help create a basic BI analytics dashboard, but not complex ones since it would need more development skills.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is great for simple, on-demand analytics and visualizations. The user interface is intuitive enough so that you don't need to be a data scientist in order to get some useful info from your data sets. If you are comfortable with having to manually export and load a CSV file every time you run it in order to get fresh data, then it will work for you - even better if you already use Google's platforms or one of the other supported connectors such as MySQL. However, the cloud-only option means that data compliance requirements will need to be taken into consideration.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Pros:
-Cost
-Easy to use
-Self-service
-Flexible visualizations out of the box
-Data sources, plug & play
-Easy to share (internal and externally)
-Easy to export and import data
-Easy to clone, edit, manage dashboards

Cons:
-Can be slow / not reliable
-Date ranges and sorting defaults can sometimes get messy
-Data joins/mergers can be challenging
-Limited to joining 5 different data sources
-Some quirky limitations on UI, labels
-Getting help / support can be a challenge from Google, generally on your own


Gareth Beer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
GDS is a dashboarding solution that allows us to perform advanced data analysis and visualisation work for stakeholders and peers. It might not be suitable for large-scale data projects, but for us at the UoN, it’s the ideal solution. It is free and provides an excellent and ever-increasing list of connectors.

Additionally, with it being a Google product, it has a large community of users who are often on hand to lend advice and creative solutions.
Tegan Jenner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's well suited if you have a report that you want to automatically refresh with new data. I.e. if you have a monthly report, in the same format from month to month, you can keep appending new data to your source data file, and refresh the report with minimal effort. This also allows you to collect historical data too, so you can always reference previous time periods, or change the date range of your report to answer any historical performance question that comes up.
April 29, 2021

Easy and Free to use

Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is really great for anyone who needs help understanding and communicating the information on Google Analytics concisely. If you are a small business that needs to do weekly reporting on website performance or website sales, Google Data Studio makes this super easy to do with your teammates.
Christopher Penn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is a visualization tool. It's mandatory for anyone using the Google Marketing Platform, especially Google Analytics 4. It's essential for low-cost, lightweight visualization applications where live data and reporting is needed.

Google Data Studio is not a BI tool. It doesn't pretend to be one either, but that means you need to carefully think through what kinds of data you're going to be visualizing, and doing that pre-processing BEFORE your data gets to Google Data Studio.
Scott Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
[Google] Data Studio is a great tool for someone who is starting out with Dataviz software or doesn't have the budget to purchase Tableau or something more powerful. I personally like using it because the bulk of my data sources are Google related (adwords, analytics, search console, etc.). So the native support is very convenient.

If you have to pull a lot of CRM data or outside connectors, you'll need to build the API yourself or purchase a connector from a third party. If doing so, you may want to seriously look at the all-in costs of the software stack; you may find that other (more supported) dataviz programs will be worth the cost. This is especially true if your pulling from 5 or more sources or if you need to query large amounts of data. But, if you're a SMB or a small agency creating a value-added report for your clients, then Data Studio is definitely a great place to start!
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is best suited for bringing large amounts of data together and creating reports and visualizations in order to gain insights into what the data has to offer. It is easy to share dashboards and reports with other people so that they can access the insights without granting them access to the data.
April 27, 2021

Disappointing

Score 2 out of 10
Vetted Review
Verified User
Review Source
I would not usually recommend Google Data Studio. There are a lot more user friendly options out there. But if they just want to create a quick dashboard type view for a few data points, Google Data Studio wouldn't be a bad option.
Janaye Steadman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
For our purposes (sending and receiving consistent reports) it is perfect. We use it specifically for social media, and the only drawback is that I can't always pull all the data I want (for example, I wanted to know how many applications we had on Facebook, but this is not a metric provided by Facebook, therefore I couldn't put it in a Google Data Studio report either).
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is the best free tool for data visualizations. Especially if you stick to native google apps connecting to it. I've built some pretty looking data viz and it has helped us to automate marketing reporting.

It has been a hassle with external data sources. I know it has those capabilities, but setting it up hasn't been easy.
Omar Gutierrez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I always share my experience with Data Studio with my colleagues as a useful tool to generate quick, useful, data-driven reports for their businesses and clients. I think that the platform is easy to use, either by using one of the basic templates or by creating a tailored report with the most important and relevant information for their businesses. Once you've created the report, the information is just a click away, which is a very useful way to keep track of the performance of any website.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Well Suited:
If you are an beginner in reporting and looking for a less cost or free tool, this is the tool you should go for.
If you are a person with non technical background, but still want to create a BI report.
If your data is less (or not very huge) and create a report instantly.
If you are an avid Google user.

Less Appropriate:
If you are an avid user of Power BI and Tableau and want to report with the same functionality on Google Data Studio.
If your database has millions of records, this tool is for small to medium datasets.




Natalie C. Winslow | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It's great for most of what we need to run reports on, but buying connectors could probably get expensive. If you need to connect more than five data sources, it might be cheaper to use another third-party Analytics reporting tool. However, in most cases, we find that it allows us to show data in various types of graphs and charts, and add our own color palette, logo, etc.
May 06, 2020

Google Data Studio

Rajat Khatri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is a free product and easily integrates with Google Analytics. It's a very easy to use product and needs no extensive training or sessions to understand. It works on real-time databases.

From a design and features point of view, it's lagging at a few points, otherwise it's a phenomenal product to use.