Google Data Studio

Google Data Studio

Top Rated
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Score 8.5 out of 100
Top Rated
Google Data Studio

Overview

Recent Reviews

Best Analytical tool

9 out of 10
July 27, 2022
As data analysts, we have to create the report and dashboard in GDS. So, we have integrated some data sources like Google Analytics, …
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Marketing Agency Employee

9 out of 10
November 04, 2021
We are using the Google Data Studio in our marketing department to track analytics for our own digital marketing business and for a dozen …
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Awards

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Popular Features

View all 15 features
  • Report sharing and collaboration (52)
    8.9
    89%
  • Customizable dashboards (52)
    8.6
    86%
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (51)
    8.3
    83%
  • Report Formatting Templates (51)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

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What is Google Data Studio?

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

9 people want pricing too

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Features Scorecard

BI Standard Reporting

8.2
82%

Ad-hoc Reporting

7.6
76%

Report Output and Scheduling

8.3
83%

Data Discovery and Visualization

7.8
78%

Product Details

What is Google Data Studio?

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Google Data Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Reviewers rate Report sharing and collaboration and Publish to Web highest, with a score of 8.9.

The most common users of Google Data Studio are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (222)

Ratings

Reviews

(1-25 of 53)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Visualization design of dashboards.
  • Integration with data sources
  • Smooth access of BigQuery
  • Creating aggregate function can be more smooth.
  • Data banding can be improve.
  • 3rd party integration of other data sources can be smooth and reliable.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Easy to learn interface
  • Versatile - able to select various colours and fonts
  • Various graph options for visualization
  • Easily refresh data
  • It can become laggy at times, especially when working on a larger data project for lengthier periods
  • I can't build graphs from scratch and easily choose which metrics to include
  • Blending different data sources is difficult
Artyom Ashigov | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It is online service. You don't need to upload an application to use it and it's free.
  • It has many visualization tools.
  • You can use many data sources to connect your data with Data Studio. For example Google Analytics, Google Sheets are among most popular choices for users.
  • It is not that easy to learn Data Studio without tutorials and as I know Google don't have video lessons for Data Studio.
  • Sometimes Data Studio can't differentiate metrics from dimensions.
  • Charts sometimes don't work properly. You need to reload them again to fix errors.
Mukul Saxena | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Data management
  • Calculations
  • Data visualization
  • Interactivity
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Charting
  • Multiple data sources
  • reporting
  • Scheduled transmission of reports
  • It's reporting and dash-boarding lacks the interactivity of Tableau.
  • As a developer, I find the layout and formatting options somewhat limited.
  • It is somewhat difficult to organization reports and dashboards into folders.
  • There seems to be no integration with any external source control provider.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease of use
  • User interface / look-and-feel of reports
  • Pricing (has a free option)
  • CSV file support minimizes barriers to entry
  • First party connector support can be improved
  • Complex visualizations / datasets may not be possible
  • Cannot be used on-premise, which may cause issues with data compliance
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
  • Limited data joining / merge options
  • Limited ETL
  • Limited calculations / regex configs
  • Limited data labels and presentation reporting settings vs. alternatives
  • Can be slow to update (dreaded "GDS is not available, please try later")
Gareth Beer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It's free to use!
  • Seamless integration with GA
  • A selection of connectors to import data from other channels (Facebook, LinkedIn etc)
  • Having to pay for third-party connector access.
  • Limited in terms of the number of recipients that can be included in the scheduled reporting.
  • Lots of information on some pages making it hard to understand from time-to-time. Could be cleaner from a UX perspective.
Akhilesh Arya | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • This platform is free.
  • Can connect to verity of databases easily.
  • Live data connection is one of the most powerful feature which is not there in other BI tools.
  • Data range filter settings are amazing.
  • Excel can not be imported you have to convert it into csv file before use.
  • On premise deployment facility is not available.
  • Cannot handle complex relationships between datasets.
Tegan Jenner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Extremely customizable. From colors to font sizes to adding images, you can make your reports look like they were specifically created for your clients.
  • Constantly innovating. In the year that I have been using GDS they have released lots of new features, and it seems like they really listen to the user feedback through the customer service portal.
  • Data source flexibility. You can use Excel files, Google Sheets, CSV, etc.
  • Ease of onboarding. If you are familiar with Microsoft Excel, it was really intuitive to pick up without a long period of onboarding/watching tutorials.
  • Once data files start getting large, it can be finicky. We currently don't have a database solution set up to use, and have been trying to use Google Sheets as our data sources, but once the Google Sheet files get large, it can affect the quality of the Google Data Studio report
  • This is still a relatively new product, so there are several little bugs you will find while using it. You just have to be patient and wait for the product team to fix the issues.
  • Some of the visualizations are limited. Once you get used to the full power of a tool like Excel, you run into occasions where GDS is missing a specific visualization feature you are used to seeing in Excel.
April 29, 2021

Easy and Free to use

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Pull all the data I need from Google Analytics
  • Visualize the information to create beautiful reports
  • I can easily share reports with teammates
  • I wish there were more templates to choose from
  • I wish it was easier to pull information from other sources
  • I wish there was more syncing with our ecommerce platform
Scott Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Easy to design/brand
  • Native data support for all Google products such as Adwords, Search Console, and Analytics
  • Constantly improving and growing
  • No native support for many outside sources like Facebook or Twitter (must build own or use third party software)
  • Many features that are available in Tableau or other dataviz solutions aren't available yet
  • Available templates aren't styled using default colors, so you have to update the color palette of each module by hand.
  • Data Score boxes are very limited in what they can report
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Ability to define reports.
  • Report against a large amount of data quickly.
  • Data visualizations.
  • More difficult for non-technical people to use.
  • It can be a little cumbersome to get everything setup and running.
  • The documentation could be a lot better.
April 27, 2021

Disappointing

Score 2 out of 10
Vetted Review
Verified User
Review Source
  • Reliable connection to Google Analytics.
  • Various ways to display data.
  • Options for custom reports.
  • Takes a long time to set up.
  • Not user friendly.
  • Not enough template reports that are helpful.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Dashboards that combine data sources.
  • Customization with design and branding.
  • Easy to use interface. Simple to get started with.
  • This is an issue that our Dev team is dealing with, so I can't speak too much to it, but we have had issues integrating our database with GDS. Those issues have held us back from fully using GDS the way we wanted to.
  • Missing data can be a hassle to make look good on a dashboard.
  • Adoption has been slow across my team, they haven't seen the value the same way I do.
Omar Gutierrez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Reports on demand. My clients can log in at any moment and adjust parameters to see details on particular dates or periods of time.
  • Templates can be created very easily and with a lot of detail.
  • Connection to Google Ads is a very easy way to track campaign performance, by showing the most important metrics.
  • The amount of information you can add to the reports is great, you can go into as much detail as you need in regards to website online performance.
  • Connection to social media would be a great addition.
  • New GA4 uses different kinds of metrics or names to the same metrics, so it has been an issue when trying to use the same template for new customers.
  • Having a just view option for non-Gmail users would be very helpful so my clients can open the link and see the report even though they are not Gmail users.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease of use: All it takes to create a report is just drag and drop the features/tools and get the report instantly. One great advantage compared to other similar tools such as power bi or Tableau is sharing the report instantly.
  • Sharing the Report: You can share the report within your organization and outside the organization with just an URL. You don't need to be a Google user to open the report.
  • Embed the Report on a Sharepoint with just a code. Never thought it would be so easy.
  • Seamless connectivity with Google Products.
  • As this is a free tool, definitely you would miss some features when compared with other BI tools ( for example prediction capabilities etc).
May 06, 2020

Google Data Studio

Rajat Khatri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Easy integration with Google Analytics
  • Very easy to use and implement.
  • Training easily available online and google training academy
  • Variety of features to use
  • From features point of view, still a lot has to be done
  • In comparison to its competitors like Tableau, Data Studio still needs to have advanced features