Return on Investment
- Ability to show competitive spend to clients for increased budget requests.
- Save time on keyword ideas.
The Kantar Advertising and Paid Search Intelligence service is based on AdGooroo, a Kantar company since its acquisition in December, 2012. The platform of is designed to optimize search engine marketing via, primarily, keyword research and suggestions. Kantar delivers competitor data and campaign performance analysis to fine tune pay per click (or PPC) search campaigning, and also provide visibility into organic search results as well, for search engine optimization (SEO) and brand protection.
Kantar boasts a watchful eye over 50 countries around the globe and touts a customer list of over 4,000 advertisers and agencies including familiar facades Home Depot, Walgreens, Staples, Grainger, and others. SEM Insight is the trademarked product name for Kantar's paid ad analysis system which brings insight into competitor's spend and keyword targeting. Trademark Insight is Kantar's brand protection analysis kit for rooting out scofflaws around the globe who inappropriately use your brand to promote their own. Industry Insight provides SEO / SEM organic / paid search insight, and Kantar offers professional services as well.