Overview
What is Maptitude?
Caliper Corporation headquartered in Newton offers Maptitude, designed to be a robust and easy-to-use professional Location Intelligence (LI) tool. Maptitude provides features that allow the user to take advantage of the geographic elements of enterprise (or government) data, and to…
Our tool of choice is Maptitude. It is one of the most affordable and feature-packed desktop GIS software in the market.
Large set of features at a great value
Powerful Business GIS at an Economical Price
Great for logistics location analysis
A program that can meet your sales mapping needs.
Pricing
What is Maptitude?
Caliper Corporation headquartered in Newton offers Maptitude, designed to be a robust and easy-to-use professional Location Intelligence (LI) tool. Maptitude provides features that allow the user to take advantage of the geographic elements of enterprise (or government) data, and to effectively…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is ArcGIS?
Esri in Redlands, California offers ArcGIS, a geographic information system.
Product Demos
Maptitude Mapping Software Demo Video
Product Details
- About
- Tech Details
- FAQs
What is Maptitude?
Maptitude Video
Maptitude Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(6)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Maptitude has proven to be a valuable tool for a wide range of users, offering a multitude of use cases across various industries. With its versatile functionality, Maptitude has been widely praised for its ability to create maps for presentations, eliminating the need for multiple programs and saving users time and effort. It has also helped users save on expenses by incorporating demographic data into maps, particularly in the mapping of senior care facilities and obtaining vital demographic information.
Healthcare providers have found the data in the newest update of Maptitude to be incredibly helpful, allowing them to analyze market dynamics across different sales channels and visualize and understand specific markets, competitors, and demographic trends. Additionally, Maptitude has played a critical role in providing information in commercial real estate location selection, enabling users to locate real property based on specific location requirements and gain insights into geographic trends and performance on a regional level. This software has helped improve ROI and provide richer insights for business strategies.
For businesses looking to expand their reach, Maptitude is invaluable in providing proximity to customers and helping clients obtain a better understanding of customer concentrations through heat mapping demographics. The software is also used extensively in the strategic planning of franchise territories and identifying top-performing territories. Retail and commercial location analysis is another prominent use case, as Maptitude allows businesses to identify new sites, locate key constituents, and analyze various attributes geographically.
Maptitude's impact extends beyond business applications as it has proven to be an indispensable tool in healthcare research and policy-making. Public health scientists have utilized this software for studying the geography of diseases by mapping health and demographic data. Similarly, medical licensing services have found Maptitude instrumental in building submissions with enhanced professionalism. Moreover, Maptitude has been an effective tool for spatial analysis of disease clusters and mapping flight path coverage.
In addition to its wide range of applications across industries, users appreciate Maptitude's easy-to-use interface that caters to both professionals and beginners. The software's low learning curve allows users to focus more on data analysis and results, making it accessible for non-GIS users such as sales managers, database analysts, franchise managers, and retailers. Maptitude's affordability is another significant advantage, providing users with access to a wealth of data and robust functionality at a lower price compared to other GIS software.
Overall, Maptitude has gained popularity among users for its wide range of use cases, ease of use, affordability, and ability to provide valuable insights through visualizing data effectively.
Essential for work: Many users have stated that Maptitude is essential for their work. They rely on the excellent tools for preparing maps and the geocoding tool, which help them analyze and visualize data effectively.
Excellent tech support: Numerous reviewers have praised the excellent tech support provided by Maptitude. Users appreciate the prompt responses to emails and phone calls, as well as the commitment shown by the support team in solving any issues they encounter.
Cost-effective option: Several users have highlighted that Maptitude is a cost-effective option compared to other similar tools. They find it relatively inexpensive while still offering powerful features and functionalities, making it a valuable investment for their mapping needs.
Glitchy and Cumbersome User Interface: Some users have found the user interface of Maptitude to be glitchy and cumbersome, making tasks more difficult and time-consuming.
Issues with Zip Code Mapping: Several users mentioned that the mapping of zip codes in Maptitude caused issues when marketing via zip codes. They felt that the zip code areas should be smoother to avoid any complications.
Lack of 24-Hour Support or Community: Users expressed a desire for 24-hour support or a community of users to tap into for help. They suggested that having a Slack channel could be valuable in providing assistance and sharing knowledge among users.
Users have three common recommendations for Maptitude:
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Take advantage of training opportunities: Users highly recommend exploring the software's features through demos, tutorials, and webinars provided by the company. It allows users to learn how to effectively utilize all the capabilities of Maptitude.
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Consider Maptitude before purchasing another product: Users suggest considering Maptitude as a viable option before investing in other GIS software. They find it to be a powerful and user-friendly solution that offers a complete package for businesses, customizable to meet various needs.
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Utilize its mapping and spatial analysis versatility: Maptitude's versatility in mapping and spatial analysis is highly appreciated by users. It allows them to perform a wide range of tasks efficiently and effectively. Some users mention that while there may be a learning curve, the value it provides for its cost outweighs any initial challenges.
Overall, users highly recommend Maptitude for its low cost, ease of use, and versatility in mapping and spatial analysis. They suggest taking advantage of training opportunities, exploring its features through demos and tutorials, and considering it as a comprehensive option for businesses.
Attribute Ratings
Reviews
(1-5 of 5)Our tool of choice is Maptitude. It is one of the most affordable and feature-packed desktop GIS software in the market.
- Integrates data from disparate sources.
- Easy to use GIS functions including drive time analysis, territory analysis, buffer and density analysis and data aggregation, geo coding.
- For the work we are doing Maptitude work perfectly.
- Ease of use.
- Comprehensive data sets.
- Complete GIS functionality.
- Technical Support.
- Our business revolves around the Maptitude software. We use it in every research project and report we produce.
Large set of features at a great value
- Map large lists of addresses.
- Perform data calculations with the database features.
- Calculate distances in mileage and driving time.
- Integrate charts.
- Some functions are not intuitive and require training.
- More graphics options.
- More charting options.
- Combined mapping and database features.
- Very reasonable cost.
- Great customer service.
- More professional data sets.
- Enhanced analysis ability.
Powerful Business GIS at an Economical Price
- Geocoding
- Thematic mapping
- Big data
- Data dashboards
- Strong mapping ability as a consultant
- Data analytics
Great for logistics location analysis
- Being able to visualise customer spread and hotspots
- Analysing proximity to existing logistics facilities and their coverage, overlap and exposure using drive time zones
- Analysing potential new locations using centres of gravity and, particularly, the facility location tool
- What I call the batch mileage tool - generating times and distances between multiple locations
- The flow tool - being able to visualise volumes moving between locations
- While the established territory tool is great, I'm currently trying to get to grips with the new (beta) tool for balancing territories and not finding it intuitive - but I've just got in touch with Support!
- Some aspects which were irritating in the past have now been dealt with - like the huge number of files it generated, which are now saved as one Workspace
- I used to use ultra low cost MapPoint. Maptitude, while being at a slightly higher price point, is just streets ahead of what MapPoint could do and but at a price where I don't need to charge my clients any extra for using it.
A program that can meet your sales mapping needs.
- Importing Data - simple to import data, unless you are adding data to a previously created map.
- Mapping Data - will map all sorts of data, and does a real good job with it.
- Creating Territories - the ability to create territories along with adding census data to said territories is a huge plus!
- Adding Census data to territories - this is great as it allows you to create your territories specifically for your marketing and admissions' needs.
- Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
- The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
- The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.
If you already have PowerBI, I would not recommend this program as PowerBI, can map data and more with its recent additions to the program.
- I am not at liberty to provide ROI but can tell you; this tool has allowed us to better target potential sales areas for our campuses. When enrollments are pulled from these new areas, the ROI increases. I have not seen it decrease while utilizing this program.