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Mediaocean

Mediaocean

Overview

What is Mediaocean?

Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.

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Pricing

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What is Mediaocean?

Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Mediaocean?

Mediaocean is a platform for omnichannel advertising boasting more than $200 billion in annualized media spend managed through its software, that connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,700 staff across 30 global offices and supports over 100,000 people using its products.

Mediaocean Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend attending Mediaocean training and webinars, leveraging Mediaocean support chat, going through the tutorials first, comparing Mediaocean with other vendors, changing the UI for a better user experience, consolidating social media advertising and adding scheduling with Mediaocean, keeping up with others in the industry by using Mediaocean, taking advantage of office hours to learn more about Mediaocean, assessing marketing social needs and understanding the scope of what Smart Groups can and cannot do, leveraging 4C's innovative targeting tactics, working out bugs and solving support tickets as quickly as possible, saving time and effort by using 4C to build campaigns in social platforms like LinkedIn, utilizing 4C for data-driven optimizations in media buying, leveraging 4C for various reasons such as Facebook, Pinterest, OTT, Amazon, and overall channel reporting. Users also suggest working with account reps for guidance in solving unique business problems, using 4C for bulk editing, competitor conquesting, and audience insights. They recommend using 4C for day-to-day management and praising their amazing team and insights/tools. Additionally, users suggest ensuring adequate training as 4C is linked to billing platforms. They recommend trialing 4C before use and considering other platforms for better day-to-day experiences. Users think that 4C is a great program that is relatively simple to use. However, they do not recommend using Media Ocean and suggest going with Prisma instead. Users recommend trialing the software first and evaluating short- and long-term requirements before choosing. They suggest doing research and considering other options before choosing 4C based on price alone. Users think that 4C is great for analysis with new tools like media blueprint. They recommend figuring out specific goals and seeing how 4C can help achieve them. Users think that 4C is a great product for managing campaigns and setting advanced targeting. They suggest reaching out to the 4C team for possible optimizations. Users suggest that 4C is essential in cutting down time in pulling reports, monitoring campaigns, and executing new initiatives. They also recommend establishing a relationship with reps for quick issue resolution. Users suggest being familiar with paid social and previous native dashboards before migrating to 4C. They find that 4C is a great asset in planning where native tools struggle. Additionally, they recommend 4C for Snapchat and Pinterest initiatives and praise the platform's ease of use and helpful team. Users also appreciate 4C's excellent client support and suggest building a strong relationship with reps. They think that 4C is a useful platform and praises the customer service and people to work with. Users recommend 4C for companies with a budget to support it. They mention that it can be utilized for all social activation, making life easier. Users with a lot of technical needs appreciate 4C's good sync options, alerts, reports, and targeting.

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Technology that will open new channels for you and scale.

Rating: 10 out of 10
January 30, 2020
BB
Vetted Review
Verified User
Mediaocean
4 years of experience
Scope by 4C has been able to give my team a tool to optimize and grow our social channels since 2016, and now is opening up channels for us in OTT and Amazon. The tech allows us to test and scale appropriately, and manage our budgets effectively. The 4C team has been great to work with to scale.
  • Co-op budget management
  • Audience targeting
Cons
  • Amazon bidding
  • Syncing more audience in OTT
The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
  • Increased ROAS in social media buys
  • Increased audience segmentation
Not what we were looking for to scale.
Team is always very responsive from the account manager to the C-Level.
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