Rockerbox

Rockerbox empowers DTC, eCommerce, and digital-first marketers from launch to scale, helping them to see and evaluate channel effectiveness. The platform is designed to help marketers to spend, analyze, scale, test, and market smarter.

Rockerbox consists of a variety of marketing analytics products:

• Optimize - A tool designed to maximize advertising campaign budgets. By using performance metrics like Return-on-ad-spend (ROAS) and Cost-per-acquisition (CPA), along with budget constraints, Optimize recommends adjustments to campaign budgets to hit specific goals. It provides granular insights to enhance efficiency within channels and strategies and flags wasteful expenditure.
• Forecast - An AI-driven platform for marketing budget planning that helps marketers explore the relationship between ad channel spend and revenue and make better marketing investments. With revenue predictions and spend recommendations based on historical data, Forecast equips businesses with the knowledge and confidence they need to navigate the future successfully.
• Journey - A Multi-Touch Attribution (MTA) solution that helps businesses to unravel the complexity of the customer journey. By using advanced data analytics and attribution modeling, Journey provides a comprehensive view of customer interactions and marketing performance.
• Collect - A specialized data aggregation and standardization tool built for marketing organizations. It simplifies marketing data workflows, ensuring users have access to clean and consistent data across all platforms. By automating data collection and deduplication, Collect empowers users to make data-driven decisions with confidence.
• Track - A tool used to simplify the creation of a first-party dataset for marketing performance assessment, navigating technical complexities, privacy restrictions, and shifting analytics tools.
• Export - Provides a clean, analytics-ready dataset, designed according to the best practices of Track and Collect. Its sharing model doesn't require a data engineer, offering significant cost savings over competitors. That means the responsibility of keeping the data up-to-date lies with Rockerbox, providing marketing analytics teams with greater autonomy.