Good for Recommendation and Curation To get More Monetization
September 02, 2021

Good for Recommendation and Curation To get More Monetization

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Taboola

We are using Taboola to drive curation of new articles and generate more traffic on the site. Taboola is one of our partners whom we send data and they provide recommendation to the user based on Article they are reading or they are interested in. We using their services across entire site.
  • Advertise
  • Recommendation
  • Curation
  • Customer interest
  • Defensive check on their API
  • API response time
  • Look and feel of their curation module
  • Content Recommendation
  • Trending Now
  • Asset Curation
  • Get more monetization
  • Generate more traffic to get more ROI
  • Provide Trending Now content on more highly viewed articles
I was not involved in the decision to select Taboola but overall it stands out from their competitor based on Price, Communication, Market Values, Customer Base, Technology and IT, Optimization, Monetization they have in current market. Their feed is widely used across Media and it gives better ROI for industry. It is solving our need and it is win-win situation for both of us.

Do you think Taboola delivers good value for the price?

Yes

Are you happy with Taboola's feature set?

Yes

Did Taboola live up to sales and marketing promises?

Yes

Did implementation of Taboola go as expected?

Yes

Would you buy Taboola again?

Yes

Well:
It provided good recommendation as curation function on the site to the customer and solves User needs on interested topic they want to read. It is also good to generate traffic on the site by advertising.
Less:
Needs to improve on lazy loading and looks and feel of their curation module design.