Mintel vs. Wynter

Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.

Incentivized

• Targeted survey groups of our exact ICP
• Easy to digest survey results
• Various feedback types to drill down on useful data

Incentivized

• In my opinion, doesn't have a deep pool of respondents for all titles, but growing
• I think the website look could be modernized
• In my experience, customizing questions sometimes a little tricky, but works

Incentivized

Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!

Incentivized

Wynter is the only online platform I've used for this kind of focus group message testing.

• Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
• Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.