Leveled Up With 6sense

Within our organization, 6sense is central to our Marketing ecosystem and efforts! We were struggling to target our campaigns to our ICP (Ideal Client Profile) and maximize our marketing dollars - 6sense has helped us build particular segments of our target accounts and then deliver customized campaigns/messages to them. Additionally, we can run our LinkedIn campaigns through 6sense, which allows us to use Retargeting. If we see an account actively engage with our 6sense ads, we can retarget them on LinkedIn. 6sense has also enabled us to track our customer journey, allowing us in Marketing to deliver the right message at the right time. Not to mention, we can provide our BDRs/Sellers with so much more intent data when it comes time for them to take over outreach - Our accounts that get shared with Sales are higher quality and more likely to close. Sellers are likelier to invest time and energy with 6sense because it gives them many clues about the buying committee, search activity, and website engagement. Our sellers get a peek behind the curtain at these accounts, making their first touchpoint so much more impactful. From top to bottom, 6sense has taken our sales and marketing efforts to the next level.

6sense has helped us uncover intent signals and dig deeper to learn where the signals are coming from - Using the platform's insights such as location, we're able to learn who is most likely engaging within our active target accounts. While there is still room to grow in its recommendation's capabilities, the location-based data and activity timelines have been game-changers in reaching the right individuals at an account with the right message at the right time.

6sense's AI-powered predications have definitely helped us identify where our target accounts are on the buying journey. The intent activities and buying phases have helped both Sales and Marketing know where to invest our time and budget - For accounts that are still top and middle of funnel, Marketing is able to nurture them, while those that are more middle to bottom of funnel go to BDRs/Sales to be prioritized when it is likely the key purchase decision time for these accounts.