Act-On is User-Friendly for Marketers
Updated July 03, 2019

Act-On is User-Friendly for Marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

We use the Act-On Software to create a number of things to support the content we create, such as eBooks, case studies, infographics, etc. We primarily use Act-On to support email nurture campaign creation processes, create forms and landing pages.

Pros

  • User-friendly interface.
  • A reliable and good place to house ample assets.
  • Lets salespeople and marketers connect to generate a better lead gen process.

Cons

  • Social media connections are lacking.
  • The form submission process can be hokey.
  • Customer service support to fix issues that need to be resolved ASAP are not always available.
  • Streamlined marketing objectives.
  • Everything is in one place.
  • Flexible environment to create and store my assets.
We like to know a variety here, and we know multiple marketing automation platforms to help provide the best direction to our clients. We need to provide the know-how in many different use cases. Sometimes, Act-On isn't always the best solution for a company's needs. Marketers have to be adaptable to help themselves and others drive success.
10,000 to 25,000
B2B
Act-On is great, especially for those focused on an inbound marketing strategy. I would recommend Act-On to anyone using a CRM, first of all, and who wants to boost brand awareness, build credibility in their industry, have a safe place to store content, and more. Overall, I'm pleased with the user interface and resources provided to me that make it easier to use.

Act-On Feature Ratings

8.2
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
8
Mobile optimization
6
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
7
8.0
Event/webinar marketing
8
1.5
Social sharing and campaigns
2
Social profile integration
1
6.7
Dashboards
7
Standard reports
7
Custom reports
6
5.0
API
Not Rated
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
Not Rated

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