TrustRadius
ActiveCampaign is for the experienced marketing professional
https://www.trustradius.com/email-marketingActiveCampaignUnspecified8.684101
Andy Ryan profile photo
September 01, 2017

ActiveCampaign is for the experienced marketing professional

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Small Business

Overall Satisfaction with ActiveCampaign

I partnered up with another online marketer to sell his course online in January 2017. He recently switched from AWeber to ActiveCampaign. The difference was like comparing a base line economy vehicle to a top or the line luxury SUV with all the bells and whistles. ActiveCampaign was easy to learn with a basic knowledge of previous email services such as AWeber and MailChimp. Between the two of us we were able to set up automated drip campaigns and tag people with how they took action. We were using ads and webinars to sell the course and ActiveCampaign handled everything we neeeded including all the integrations with other services. It was very intuitive to use and set up lists, forms and tags.
  • It can automatically trigger sequences based on the actions of the contacts. If they click a link they can then trigger a different drip campaign. Or vise versa.
  • It was really easy to create the emails with the editor
  • The data reporting made sense and was a great way to get a quick glance of how things were going.
  • As of January 2017... There were a few integrations that were not there that Infusionsoft had but ActiveCampaign didn't . One of those was SendOutCards. We had wanted a trigger to send people who purchased a physical card in the mail thanking them for their purchase. We had to manually input each sale since there was not an integration. (There may have been a way to do it, we just couldn't figure it out in time)
  • They charge based on number of contacts in your list. At the time we were working with a list around 30k. The tiers go from 500, 1000, 2500, 5000, 10k, 25k, 50k etc. So it got a little pricey per month to get the features we wanted. But we found it to be worth it with the number of sales that came in.
  • Again as of January 2017 - the backend interface or User Experience could be a bit nicer. It definitely looked like it was designed by engineers, not UX people.
  • We were able to save a lot of time once the campaigns were all set up. This makes for a really easy launch the second time.
  • It allowed us to put things on autopilot so that each end user would have a great experience in our marketing funnel
  • My favorite thing was having the system automatically tag people depending on their behavior. If someone didn't watch a webinar we would email them with the replay etc.
ActiveCampaign is a great solution for the business that has a few thousand contacts. It allows you to segment your list and send them relative information. This way you aren't sending out a blanket email to the whole group. Each person in your group can receive information based on their actions. This creates a perceived custom experience. We see a much higher conversion rate this way.
For the person who is looking to set up a bunch of automations this is your answer.

For the person who has a tiny list less then a couple hundred, I would recommend something like MailChimp to get started.

ActiveCampaign is definitely for people who have a bit more experience in the field of email marketing.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
10
Dashboards
9
Standard reports
8
Custom reports
Not Rated