ActiveCampaign

ActiveCampaign Reviews

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Ratings and Reviews
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Brad Schneider | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is easy to use for a person wearing all the hats in the business with little tech expertise. It makes it easy for me to build powerful tools quickly that integrate effectively into the other tools I use for my business regluarly.
Page Vandiver | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
November 07, 2019

Absolutely the best!

Score 10 out of 10
Vetted Review
Verified User
Review Source
The data that you get about your customers, especially for us because we are using Shopify Plus and it connects so perfectly, is priceless. We are saving almost $2500 per in just the use fee versus what we were using before, which is also a nice benefit. Everything we need it to handle it does perfectly well and we couldn't be happier.
Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our use case is primarily product-focused. We've adapted the functionality to work for our needs, but we don't use it as much for its intended marketing functions. Once we evolve our product to a more traditional LMS, we won't need ActiveCampaign anymore.

ActiveCampaign Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
85%
8.5
WYSIWYG email editor (494)
80%
8.0
Dynamic content (439)
86%
8.6
Ability to test dynamic content (398)
81%
8.1
Landing pages (270)
72%
7.2
A/B testing (317)
87%
8.7
Mobile optimization (443)
83%
8.3
Email deliverability reporting (578)
90%
9.0
List management (552)
89%
8.9
Triggered drip sequences (486)
93%
9.3
Lead Management (4)
85%
8.5
Lead nurturing (411)
88%
8.8
Lead scoring and grading (299)
83%
8.3
Data quality management (335)
84%
8.4
Automated sales alerts and tasks (289)
86%
8.6
Campaign Management (2)
83%
8.3
Calendaring (245)
80%
8.0
Event/webinar marketing (237)
86%
8.6
Social Media Marketing (2)
86%
8.6
Social sharing and campaigns (217)
87%
8.7
Social profile integration (211)
85%
8.5
Reporting & Analytics (3)
86%
8.6
Dashboards (500)
87%
8.7
Standard reports (494)
86%
8.6
Custom reports (316)
85%
8.5
Platform & Infrastructure (6)
88%
8.8
API (326)
89%
8.9
Role-based workflow & approvals (219)
85%
8.5
Customizability (345)
87%
8.7
Integration with Salesforce.com (70)
88%
8.8
Integration with Microsoft Dynamics CRM (51)
89%
8.9
Integration with SugarCRM (47)
88%
8.8

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.


By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Combine tagging with conditional content to put the right message in front of each customer.Powerful, easy-to-use marketing automationFinely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Use live chat, site messaging, email, and a unified inbox to build relationships with customers.A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Competitors

ActiveCampaign Pricing

Starting Price: $9

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Lite$9.00Per Month [3 Users]
Plus$49Per Month [25 Users]
Professional$129Per Month [50 Users]
Enterprise$229Per Month [Unlimited Users]

ActiveCampaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

How much does ActiveCampaign cost?

ActiveCampaign starts at $9.

What is ActiveCampaign's best feature?

Reviewers rate Triggered drip sequences highest, with a score of 9.3.

Who uses ActiveCampaign?

The most common users of ActiveCampaign are from Small Businesses and the Marketing & Advertising industry.