Customer Verified
Top Rated
Score 8.5 out of 10
Top Rated
Starting at $9 per month
View Pricing


What is ActiveCampaign?

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
Read more

Recent Reviews

Well worth it

10 out of 10
January 18, 2023
I found it a good all-round tool and is easy to integrate with other systems. We use this to capture information from several lead …
Continue reading


9 out of 10
December 10, 2022
I've thoroughly enjoyed using ActiveCampaign. Our company switched from Mailchimp a couple of years back, and we have not looked back. We …
Continue reading
Read all reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (664)
  • List management (640)
  • Standard reports (573)
  • Dashboards (586)

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of ActiveCampaign, and make your voice heard!

Return to navigation


View all pricing



Per Month [3 Users]



Per Month [25 Users]



Per Month [50 Users]

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month
Return to navigation

Product Demos

Test drive ActiveCampaign with sample data and real use cases
Return to navigation


Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.6Avg 7.5

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8Avg 7.5

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.6Avg 7.4

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8Avg 7.3

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.7Avg 7.2
Return to navigation

Product Details

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.

By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

ActiveCampaign starts at $9.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Email deliverability reporting highest, with a score of 9.4.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
Return to navigation


View all alternatives
Return to navigation


(1-22 of 22)
Companies can't remove reviews or game the system. Here's why
Mike Clayton | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I am committed at the moment.
Rebuilding the automations I have would be a huge time drain.
Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform.
Also, AC offers everything I need ast a reasonable (but a little high) price.
So, why not a 10?
Because, early 2023, AC dropped a massive 2x price hike on long-term customers.
They knew few would shift, so this feels like a cynical cash grab and left a bad taste,
If they do something like this again, this camel will have a broken back.
Miguel Angel Horta Camacho | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are thrilled with this tool; for us will be very difficult to migrate what we have learned what we have so far into another tool, to train so many people, and to adapt to the change, but for now, we are good using the tool, and we have the support we need.
Brad Schneider | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is easy to use for a person wearing all the hats in the business with little tech expertise. It makes it easy for me to build powerful tools quickly that integrate effectively into the other tools I use for my business regluarly.
July 30, 2020

Simply amazing

Score 10 out of 10
Vetted Review
Verified User
Because AC saves me time and I really do not think there is anything better out there.
it is great value for money and there is sensitivity and care from them also.
It is a lovely experience overall to use this platform.
Page Vandiver | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
November 07, 2019

Absolutely the best!

Score 10 out of 10
Vetted Review
Verified User
The data that you get about your customers, especially for us because we are using Shopify Plus and it connects so perfectly, is priceless. We are saving almost $2500 per in just the use fee versus what we were using before, which is also a nice benefit. Everything we need it to handle it does perfectly well and we couldn't be happier.
Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Our use case is primarily product-focused. We've adapted the functionality to work for our needs, but we don't use it as much for its intended marketing functions. Once we evolve our product to a more traditional LMS, we won't need ActiveCampaign anymore.
Return to navigation