ActiveCampaign Reviews

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134 Ratings
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Score 8.8 out of 100

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Reviews (1-5 of 5)

Page Vandiver | TrustRadius Reviewer
November 28, 2019

Get off of the email provider you're using and get on this one instead!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

9
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read Page Vandiver's full review
Josh Summerhays | TrustRadius Reviewer
October 10, 2019

Great place to get started with marketing automation, but reporting is weak

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

7
Our use case is primarily product-focused. We've adapted the functionality to work for our needs, but we don't use it as much for its intended marketing functions. Once we evolve our product to a more traditional LMS, we won't need ActiveCampaign anymore.
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Anonymous | TrustRadius Reviewer
November 07, 2019

Absolutely the best!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
The data that you get about your customers, especially for us because we are using Shopify Plus and it connects so perfectly, is priceless. We are saving almost $2500 per in just the use fee versus what we were using before, which is also a nice benefit. Everything we need it to handle it does perfectly well and we couldn't be happier.
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Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer
March 02, 2019

ActiveCampaign - The Perfect Combination of Simplicity Plus Power

Score 10 out of 10
Vetted Review
Review Source

Likelihood to Renew

10
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Read Ben Marcoux Roofing Lead Generation Expert's full review

Feature Scorecard Summary

WYSIWYG email editor (55)
8.1
Dynamic content (52)
8.1
Ability to test dynamic content (46)
7.8
Landing pages (19)
6.7
A/B testing (41)
8.3
Mobile optimization (52)
8.5
Email deliverability reporting (63)
8.6
List management (60)
8.8
Triggered drip sequences (56)
9.5
Lead nurturing (13)
8.2
Lead scoring and grading (6)
7.7
Data quality management (8)
7.1
Automated sales alerts and tasks (6)
8.5
Calendaring (7)
8.6
Event/webinar marketing (4)
8.0
Social sharing and campaigns (3)
7.8
Social profile integration (4)
6.2
Dashboards (60)
7.5
Standard reports (59)
7.6
Custom reports (41)
7.5
API (9)
8.6
Role-based workflow & approvals (1)
9.1
Customizability (8)
7.9
Integration with Salesforce.com (1)
9.1
Integration with Microsoft Dynamics CRM (1)
9.1
Integration with SugarCRM (1)
9.1

About ActiveCampaign

The vendor states that ActiveCampaign's Customer Experience Automation Platform presently helps 90,000+ businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for orchestration, segmentation and personalization across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at $9/month.

Email Marketing
Subscription Forms
Dynamic Content
Email Segmentation
Split Testing

Marketing Automation
Site Tracking
Event Tracking
Automation Goals
Automation Map
Attribution
Split Action

Sales & CRM
Gmail Extension for Chrome
Contact & Lead Scoring
Mobile App
Salesforce App

Messaging
SMS
Site Messages
Facebook Custom Audiences
Conversations

Machine Learning
Win Probability
Predictive Sending
Predictive Content Beta

ActiveCampaign Integrations

ActiveCampaign Competitors

Mailchimp, HubSpot, Klaviyo, Marketo, Campaign Monitor, Constant Contact, Keap (formerly Infusionsoft), ConvertKit

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

ActiveCampaign Technical Details

Operating Systems: Unspecified
Mobile Application:No