Adobe Analytics Reviews

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Reviews (1-5 of 5)

Natasha Watts | TrustRadius Reviewer
February 19, 2016

Adobe Analytics for the win

Score 10 out of 10
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Difficult Tasks

  • In Omniture (not paying for Adobe Workspace), the lack of an undo button can be cumbersome. There have been multiple occasions I've accidentally done something and searched for an Undo button (habit).
  • In Omniture (not paying for Adobe Workspace), applying segments, dimensions and metrics require the page to reload. I prefer to use Ad Hoc for creating reports because of its ease of use dragging and dropping to get to the data.
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Katy Norris | TrustRadius Reviewer
February 29, 2016

The DL on Adobe Analytics from a publisher's perspective

Score 7 out of 10
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Difficult Tasks

  • Transparency of allocation attribution for prop vs evar reports is difficult. For example, our users will add a conversion metric like "share" to prop reports, not realizing that props give attribution to all stories the user touched in their visit, vs giving 100% credit to the story listed (as the evar does). I have basically hidden our prop reports in the menu structure to keep them from doing that. But then they'll add "time on site" to the Page Name (evar) report, which will also be wrong because you can't use time on site with evars, only props. No matter how many times I reiterate, it's counterintuitive, so they'll continue making that mistake.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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Mobile Application:No