Makes sense if you feel like you're in the dark with link tracking
November 13, 2019

Makes sense if you feel like you're in the dark with link tracking

Ben Caplan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

At my current organization, we use Bitly to shorten links so we can drill down on the success of our marketing and advertising efforts to see which is the best and most successful. We include shortened links in our communications with customers so we can determine if they are clicking through to the proposal/file/etc. This program allows us to track the success of our efforts whereas before it was just a guess.
  • Link shortening with custom endings.
  • Geography and device specific data.
  • Detailed info on dates of link clicks.
  • Ease of use/setup.
  • Expanded info on link clicks such as duration of time spent on site.
  • Link sorting on the dashboard.
  • Expanded list of endings.
  • Increased awareness of link success.
  • Detailed info on when we get clicks and where (geographically and on what types of platforms).
We looked at other platforms such as Google link shortener, but then they discontinued that. We haven't looked at alternatives in a little while because we have found good success and are comfortable with the platform that Bitly offers.
We like the functions of Bitly even on the free plan. There is indeed limited functions available on the free plan, but there is still a great level of benefit to any organization. The increased functions of the upgraded plan such as the dashboard, custom links, and many other benefits are well worth the added cost.

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Bitly is great for times when you want to track the success of a link or a campaign of links. It might not be well suited if you want to set up a link for a one-off communication. It could work for these situations, but if you are sending a proposal, it's likely the customer is expecting it... so there might not be a need to shorten that link.