Chorus by ZoomInfo for the WIN.

We leverage Chorus by ZoomInfo to analyze our sales conversations and improve deal outcomes. It addresses the challenge of inconsistent messaging and helps identify what resonates with prospects in our document management and workflow automation space. We use it to coach our team on effective discovery techniques, capture key insights from client calls, and ensure we're positioning Vasion's solutions appropriately. The conversation intelligence helps us refine our sales process and increase win rates across enterprise accounts.

We leverage Chorus features to accelerate deals and improve coaching effectiveness. Custom playlists help managers identify best-practice calls and coaching moments, reducing new AE ramp time by, probably, 25%. Deal notifications alert us to sentiment shifts and at-risk opportunities 2-3 weeks earlier, improving deal recovery rates by 15%. Scorecards ensure consistent discovery and qualification processes across our team, boosting win rates by 12%. These features collectively reduced our average sales cycle from 4.5 to 3.8 months while enhancing forecast accuracy.

Chorus integrates well with our Salesforce CRM, automatically syncing call recordings and insights to opportunity records. Compared to our previous tools, Chorus sits between Gong and Salesloft in functionality - stronger conversation intelligence than Salesloft's basic call recording, but not as advanced as Gong's AI analytics.
The Salesforce integration is solid, pushing deal risk scores and next steps directly to opportunities, which helps with pipeline reviews. We still use Seismic for sales enablement content, and Chorus complements it by showing which materials resonate during actual conversations. Previously, with Gong, we had better predictive analytics, but found Chorus more user-friendly for our team. The transition from Salesloft's limited recording features to Chorus's conversation intelligence significantly improved our ability to coach reps and identify successful talk tracks for positioning products.

We have used Chorus to analyze customer success calls, not just sales conversations. This revealed implementation pain points our prospects frequently mention, helping us proactively address concerns during the sales process. We also created competitive battle card playlists by analyzing lost deals, identifying exactly how competitors position against our document workflow solutions. Additionally, we use Chorus insights to train our marketing team on customer language patterns, improving campaign messaging alignment. These approaches reduced implementation objections and improved marketing-qualified lead conversion rates through better message-market fit.

Our experience with Chorus by ZoomInfo's support has been positive, requiring minimal assistance. The KB allows us to resolve configuration and troubleshooting questions independently. Training resources and certification programs helped our sales leaders quickly master coaching methodologies. The structured onboarding process got our team productive within a month or so. When we needed integration support, response times were reasonable. The self-service approach maintains momentum without waiting for tickets.