Item: Hootsuite
Rating: 10
Author: Shelby Thomas

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

I cannot speak for the entire university, but Hootsuite is currently being used by our department to manage our social media channels. The platform helps us to maintain a consistent social media presence. It also helps us interact more frequently and quickly with the consumers of our content.

Pros and Cons

Pros

Scheduling Posts
Planning out posts in advance
Interacting with consumers of content

Cons

There used to be a month view, I hope they bring that back. It makes planning easier.

Return on Investment

Content engagement
Marketing efficiency
Time saving

Alternatives Considered

Boomerang Commerce CommerceIQ and Sprout Social

I would choose Hootsuite time and time again over these competitors because it is easier to use and more intuitive.

Support Rating

In most cases I don't need support, but when I do they are almost always able to solve the issue.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

If there is only one person in an organization, the free version of Hootsuite is suitable. However, if there are several people using the platform, the pro version is the way to go. I recommend it in any social media scenario.

Hootsuite Feature Ratings

Hootsuite Customer Engagement and Support

Customer Engagement

This platform saves me time EVERY DAY! The ability to like and respond to other posts and messages really makes it stand above other platforms.

Customer Support

In most cases, when I have a simple question they fix it quite easily. I was attempting to alter an account and that was quite difficult. The training resources are helpful if you have never used the platform, but I find them redundant after even using the platform at the simplest level.

Planning social media
Scheduling posts ahead of time
advertising for events

Innovative Uses

Fundraising
Reaching the student audience where they are
reaching unexpected audiences

Future Planned Uses

Special program promotion
course promotion
other department promotion

Likelihood to Renew

Hootsuite is the most efficient scheduling platform I have ever used.

Evaluating Hootsuite and Competitors

Products Replaced

Key Differentiators

Product Features
Product Usability
Prior Experience with the Product

I am most familiar with this platform and have a certificate in the use of it.

Evaluation Lessons Learned

I would emphasis the features I would like improved.

Hootsuite Support

Hootsuite Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Quick Initial Response	Need to explain problems multiple times

Using Hootsuite

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None