Engage and interact successfully with a social marketing tool that actually plays well with others.
June 28, 2018
Engage and interact successfully with a social marketing tool that actually plays well with others.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite Pro
My company uses Hootsuite Pro for engaging with customers, growing awareness, building relationships, social listening, and content scheduling and management across 40 networks and 6 different brands. It's used by every member of my team. Hootsuite allows us to schedule ever green content far into the future while still consistently adding time sensitive content whenever its needed. With the scheduling feature, my team is allowed to manage most social network tasks in minimal time- all at glance.
- Hootsuite Pro excels with their dashboard organization. For our purposes we do very well with the 20 tabs with ten streams in each tab. This allows us to create different dashboards for specific purposes- its easily customize-able to suit our needs. We are able to group streams by network and/or by brand. Further, it's a snap to monitor influences and track keywords and hashtags as well. Other social media management tools don't allow near as much flexibility.
- Unlike other social tools, Hootsuite Pro has an extensive app directory that allows brands to include tumblr, blogger, sound cloud, stumble upon, Pinterest via Tailwind in their dashboard. Past that, their app directory includes an impressive number of services for further dashboard capabilities and increases productivity options. Popular services such as Trello, Slack, Reddit, Pocket, Flipboard, Dropbox, Evernote, SugarCRM and many, many other services are integrated into the dashboard via apps. Hootsuite Pro can handle a large portion your marketing needs.
- While Hootsuite offers several packages, marketing bundles, services, and add-ons, to accommodate larger companies at an enterprise level also- - the Pro package is perfect for small to mid-level companies with many features and capabilities at a price that beats the cost of most social media marketing tools available.
- When I first began using Hotsuite Pro, the allowed social accounts were unlimited. As their offerings increased, the number of social accounts available to Pro account users dropped to 50. Granted, 50 social networks is more than sufficient for most small companies the number is too small for companies managing multiple brands with multiple profiles. It's perfectly acceptable to offer a package with a 50 profile allotment- most social management tools have limits also. However, those that signed up for the Pro account with unlimited profiles felt a sting when the number was dropped, without warning, to 50. As for us, managing six brands, each with multiple social profiles, and a few of those brands have multiple profiles on the same network to address customer service, sales, and/or vetch. support. For a time, we thought we would need to purchase add-ons to meet our needs. While we love the services, technically the service offers less that what it did when I signed up.
- Hootsuite Pro only offers one advanced analytics report each month. You can purchase additional reports or build custom reports. However, what's offered isn't sufficient for the allowed social profiles. The analytic capabilities exist in Hootsuite, but the Pro package doesn't offer enough reports to handle extensive analytic reporting needed for future planning. Yes, these are available as add-ons- but the Pro package will never be a stand alone social media marketing tool until more reports are available.
- In the past, Hootsuite Pro included Linked In Company Pages, and groups as well as individual profiles. Pages and groups are no longer included so.
- LinkedIn is not covered as well as it once was.
5 - Hootsuite Pro is used by the sales, customer service, and marketing members of my team. As such, Hootsuite Pro functions as a communications and collaboration tool for us also. My team is able to address customer concerns, plan a content strategy, and build relationship through social conversation and education- all within Hootsuite Pro
- Thanks to Hootsuite Pro and its long term scheduling capabilities, my team can focus their effort on growing the business and not just mainlining. We have more time and energy for creative marketing development.
- Hootsuite allows my team to interact with audiences easily. Multiple conversations in one setting saves time and eliminates confusion. This increases workflow and and decreases downtime.
- Social media marketing and management is easily contained and controlled so there is little fear of falling behind. My team always feels as if they their efforts are productive and not rushed.
- Buffer, Sprout Social and Tailwind
Hootsuite offers more social profiles and many more integration that both Buffer and Sprout Social. At the end of the day, it's the convenience of the extensive integration capabilities of well known services that make Hootsuite Pro an integral piece of our Marketing Technology stack. Hootsuite Pro knows how to play well with others. Further, we use Tailwind with Hootsuite as it integrates well with the Pro package to include Pinterest in our social dashboard.