Very helpful visual analysis tool for websites
February 22, 2018

Very helpful visual analysis tool for websites

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Hotjar helped me understand how our website visitors behave on our website. It opened our eyes in terms of how the visitors see things on the website and what actions they perform. I was doing digital consulting for the company and Hotjar helped me with decisions regarding what changes need to be made on the website and why. The features we used the most are heatmaps, session recordings and also some surveys and funnel analysis.
  • Session recordings offered by Hotjar are very powerful. It allows us to see what the visitors do on the website and what issues they face on the website so we can make the necessary changes.
  • Heatmaps by Hotjar is also very helpful, although when recording some of the heatmaps there was a small issue with the visualization, but then it was fixed with the next heatmap.
  • Surveys is a nice way to ask questions to the visitors of your website. Helps a lot.
  • As I said, there was a small issue with heatmaps visualization in the beginning, but it was solved when we recorded another heatmap.
  • Would be great to see support for mobile apps, at least for iOS apps.
  • It had a lot of positive impact and helped us to see how people use our website. The visual analysis like heatmaps helped a lot, also session recordings provided a lot of value. We fixed the issues based on those insights.
  • It wasn't a negative impact, but to be honest we spent a lot of time watching user sessions. Would be great to have some kind of automated insights for this kind of analysis if possible.
Hotjar is more visual and provides insights on real visitors using our website. It's more than just numbers or general stats. That's why Hotjar is very helpful.
Hotjar is very useful in the initial phase of your website, when you just launch it and want to see how visitors browse your website, what they do, where they click and what kind of issues they face. It provides a lot of insights so you can decide on what needs to be fixed in order to deliver the best user experience to your website visitors. After a couple of months, when you have already fixed all the issues and understood what the visitors do on the website, it's not that critical to use Hotjar I think, as there is not that much new information there, as in the initial phase of launching the website.