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An insight into Hubspot
September 09, 2014

An insight into Hubspot

Georgina Louise Park | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot is used by the sales and marketing teams. It provides us with a full marketing automation and intellegence system.
  • Gives detailed MI on all contacts/ leads/ customers
  • Great blog tools
  • Great support
  • Cumbersome content editing system
  • The customer 'contact' system means some of our leads get over written. We are looking to resolve but this is very problematic.
  • Better customer service
  • Better knowledge of the engagement of a contact (email opens etc)
  • Better lead management and prioritising
HubSpot were great initially and I had an extended trial to really see how the product worked. I only trialled one as very complex to integrate and trial properly.
Once you start it's very hard to stop!!! We've integrated blogs, emails, landing pages into HubSpot!
We use HubSpot across the marketing department to give us extensive information on leads and prospects. We are looking to understand their customer journey and the resources that have worked for them. We also use it to schedule emails, manage our blog, schedule social messages and create ad hoc landing pages.