Item: HubSpot Marketing Hub
Rating: 8
Author: Georgina Louise Park

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

HubSpot is used by the sales and marketing teams. It provides us with a full marketing automation and intellegence system.

Pros and Cons

Pros

Gives detailed MI on all contacts/ leads/ customers
Great blog tools
Great support

Cons

Cumbersome content editing system
The customer 'contact' system means some of our leads get over written. We are looking to resolve but this is very problematic.

Return on Investment

Better customer service
Better knowledge of the engagement of a contact (email opens etc)
Better lead management and prioritising

Alternatives Considered

HubSpot were great initially and I had an extended trial to really see how the product worked. I only trialled one as very complex to integrate and trial properly.

Likelihood to Renew

Once you start it's very hard to stop!!! We've integrated blogs, emails, landing pages into HubSpot!

We use HubSpot across the marketing department to give us extensive information on leads and prospects. We are looking to understand their customer journey and the resources that have worked for them. We also use it to schedule emails, manage our blog, schedule social messages and create ad hoc landing pages.

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