All the cool companies are using it. Why not you?
Updated January 04, 2016

All the cool companies are using it. Why not you?

Drew Franklin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

HubSpot is being used in our marketing department to engage with our B2B customers/prospects via email, social and web marketing. Another big plus to the HubSpot software is the ability to integrate with Salesforce and Wisita. Our company relies on these integrations to collaborate with our sales team. We are currently using the HubSpot software to share insights with our sales team and gain knowledge about our customers. Perfect product for sales and marketing!

Pros

  • The integrations with Salesforce and Wistia are a huge plus.
  • Love the reporting features to share with management and sales team.
  • The insights gained about prospects and customers journey through our digital media is priceless.
  • Analytics from organic, direct, social and paid traffic is excellent

Cons

  • I believe we have experienced some issues on mobile/tablet landing pages that did not scroll with content.
  • Maybe add another drag and drop feature for building out landing pages.
  • At first - I struggled with the email address logic behind forms and landing pages. Like, who gets a notification when somebody downloads or submits info on a form? Later I found out the form is the main thing to concentrate on for email notifications.
  • Detailed prospect/customer insights
  • Better lead conversion
  • Allowed the marketing team to think outside the box for creating better content marketing material
  • We have been able to publish, curate and circulate more content - more frequently
Honestly, the main difference for our team was the ease of use and ability to train others to use the system. With HubSpot, it was a no brainer for us to train others outside of marketing how to interact with the tool. We have had more success using HubSpot in collaboration efforts company-wide. Ultimately, we were concerned with the bulkiness and the non-essential pieces in the other products.
The main area of focus for selection of a marketing automation software is integration. Does the software suite integrate with XYZ software that is being used at your company? Does the marketing automation software help sales find more info about prospects and customers? Can the marketing automation software easily be scaled to meet growing demands for B2B markets? Finally, does the software offer intuitive teaching resources for further education?

HubSpot Marketing Hub Feature Ratings

9.0
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
A/B testing
8
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
10.0
Social sharing and campaigns
10
Social profile integration
10
9.3
Dashboards
10
Standard reports
10
Custom reports
8
9.0
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

9 - We utilize Hubspot for marketing automation, social media monitoring, blog content publishing and email marketing. The mix of people vary from marketing and sales to engineering and support. But, most of the product use comes from the marketing team. We enjoy many of the incredible features that come included with our subscription to HubSpot: reporting, publishing, designing, etc.
2 - The desired type of skills needed to support or operate HubSpot would be light technical and open minded. I believe the software system is super easy to operate and support for the marketing team. We share a common belief with each other that we must always be learning new things to succeed in our role.
  • Publishing Blog Content
  • Monitoring Social Media
  • Reporting on Web Performance
We gave this rating for the HubSpot marketing automation software system because it handles everything for us. The software has made our lives as marketers easier. We have time to get back and work on the other hundred projects we have to complete. Therefore, we are able to deliver more content to our customers and prospects.

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