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Hubspot Is the Goto Marketing Management Tool
https://www.trustradius.com/crmHubSpot CRMUnspecified8.3485101
Erin Harris profile photo
Updated July 22, 2016

Hubspot Is the Goto Marketing Management Tool

Score 1 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with HubSpot CRM

Hubspot is being used by the organization for marketing communications and managing/hosting the company blog. It ties directly and seamlessly into the SFDC database and updates automatically. When used for email campaigns, we can pull lists quickly and accurately. Making landing pages to go along with various campaigns that contain forms and CTAs is extremely easy and doesn't require special programming or coding and track the metrics.
  • Tracking metrics for emails
  • Tracking affectiveness of CTAs
  • Ease of building email and landing page templates
  • Creating global modules for email templates is tricky but there is a workaround
  • Creating workflows can be tricky
  • It increased efficiency in creating marketing communication pieces
  • Allowed us to track metrics in one place for campaigns
Hubspot was much easier to integrate into the system and use. Building and managing assets in Hubspot is much more intuitive than in Eloqua.
I wouldn't be the decision marker for this and it would probably be highly discouraged as an option. The company is heavily invested and set up with SFDC as a customer data not only for sales but for accounting, customer service and the product delivery system.

HubSpot CRM Feature Ratings

Customer data management / contact management
9
Workflow management
9
Opportunity management
9
Interaction tracking
9
Lead management
10
Email marketing
10
Task management
9
Reporting
10
Pipeline visualization
9
Customizable reports
10
Custom fields
10
Custom objects
10
Scripting environment
10
API for custom integration
10
Role-based user permissions
10
Single sign-on capability
10
Social data
10
Social engagement
10
Marketing automation
10
Mobile access
8

Using HubSpot CRM

Users and Roles

3 - Sales & Marketing

Support Headcount Required

2 - Analytical, organizational and problem solving skills, slight coding,

Business Processes Supported

  • Tradeshow and event communications
  • Blog management
  • Produce release accouncements

Innovative Uses

  • We created a better blogging experience
  • We created a better way to manage tradeshow and event correspondence

Future Planned Uses

  • Website management
  • Sales contact management

Likelihood to Renew

I am no longer with this organization and I would expect the management team, in order to save money, will not renew.

Evaluating HubSpot CRM and Competitors

Products Replaced

Yes - My organization was currently using Eloqua when we switched to Hubspot.

Key Differentiators

  • Price
  • Product Features
  • Product Usability
  • Positive Sales Experience with the Vendor
  • Analyst Reports
Pricing for Hubspot was going to be about the same as what we were paying for Eloqua but we were going to have much more functionality and reporting features.

Hubspot was also going to be easier to use.

Evaluation Lessons Learned

We wouldn't.

HubSpot CRM Implementation

Implementation

10
Overall the implementation went quite smoothly. Nothing broke, databases didn't go down. Email deadlines weren't missed.

Implementation Details / Implementation Partner

  • Implemented in-house

Implementation Phases

No - Implementation was not broken up into official phases but we had to pull data and map our strategy when moving from the Eloqua system into Hubspot.

We did the step by step recommended phases that Hubspot provided and handled it ourselves.

Implementation Issues

  • Salesforce.com is setup weird for our organization and caused a few hiccups
  • Knowledge gaps between using Eloqua and Hubspot
  • Making a seamless transition in email communications from Eloqua pushing stuff out to Hubspot pushing stuff out.

HubSpot CRM Support

Support

10
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.

HubSpot CRM Customer Support Pros and Cons

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Premium Support

No - The company paid for basic support.

Bug Resolution

Yes - It wasn't a bug but an error in the integration and the database and it was quickly resolved.

Exceptional Examples of HubSpot CRM Support

We had a problem with the database sync between Hubspot, Salesforce and our advertising agency trying to get a piece of javascript code to work on a landing page.

We all worked throughout the weekend and a snow storm to try resolve this issue. I have no javascript knowledge so I wasn't much help but we all worked together to figure it out.

Using HubSpot CRM

Usability

10
It's really easy to get going and creating emails, landing pages and forms. Minimal coding knowledge needed.

Usability Pros and Cons

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None

Easy Tasks

  • Creating and managing contact lists (smart and static)
  • Creating landing pages with modules
  • Creating email communications with modules and templates.

Difficult Tasks

  • Creating workflows was challenging.
  • I had html and css code that didn't agree within some modules and make the final piece look odd

Mobile Interface Availability and Impressions

Yes, but I don't use it - It doesn't have all the functionalities of the desktop version so I didn't use it.