Item: HubSpot CRM
Rating: 10
Author: Brandon Sandiford

Use Cases and Deployment Scope

Bitventure is a fast-paced sales environment that has a relatively complex sales and onboarding process, and it was therefore imperative that sales and management have full visibility of the details of all deals and the status of each opportunity. HubSpot enables us to accurately track deals and seamlessly hand [them] over at various stages of the deal from marketing to sales to compliance and operations. We use HubSpot extensively to also manage marketing campaigns and customer contacts, for the onboarding of customers as well as ongoing support by account managers.

Pros and Cons

Track deal progress and schedule tasks for all role players in our organisation
Provide full visibility into all customer interactions throughout the customer life cycle
Manage client support tickets for account managers

I cannot fault the available features and functionality of Hubspot and feel it offers incredible functionality and flexibility and value for money

Return on Investment

Better focus and management of deals
Shorter sales cycles
Increased sales volumes

Usability

HubSpot is far more flexible and feature-rich than many other systems that I have used previously. I have found that the flow of the platform is simple and intuitive, and the integration with our email and calendaring system means our users are able to rapidly onboard and use HubSpot effectively without having to dramatically alter their day-to-day functional activities.

Alternatives Considered

GoldMine, Bigin by Zoho CRM and Salesforce CMS

HubSpot is intuitive, fast to implement, feature-rich, and offers incredible value for money relative to the other systems that I have used previously. The modular nature and licensing options provide affordable flexibility that supports our business objectives and needs.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Google Ad Manager, Microsoft 365 Business Premium, Process Street, PandaDoc

Likelihood to Recommend

Given the global COVID pandemic, HubSpot has proven highly effective in ensuring continuity and collaboration between functional teams in our business that have been working remotely. The ability to manage multiple deals within a single customer has also been very powerful, especially when different sales executives are involved in the same account.

Topspot for HubSpot CRM

Overall Satisfaction with HubSpot CRM