Item: Klaviyo
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

The Klaviyo product facilitated all of the marketing, promotion, and announcement communications for the company. They were instrumental in hitting business goals for new customer acquisitions, upsell, cross-sell, & retention as well as reactivated customers. We were able to create automated customer journeys that handled all meaningful segmentations for us. Enabled us to nurture leads and drive them further down the funnel, increasing our conversion rates, and increasing our average order value. The Klaviyo product is also seamlessly integrated into our e-commerce platform.

Pros and Cons

Driving leads with their pop-up product, very easy in turn on and begin generating leads from our site traffic
Connecting to our e-commerce platform to make repeat purchases a reliable revenue stream
Automated customer journeys are quick and simple to setup to get going on initial projects and seeing early traction

They offer an image editing tool that while it functional is not the best place if you need to do anything beyond cropping
The image library and actually using it to quickly create templates can be a bit frustrating to use and while it helps it doesn't save all that much time
Overall data analysis can be a little lacking so exporting and creating separate spreadsheets is a must

Return on Investment

3x increase on abandoned cart performance after running several test
Drove an additional $1M in revenue in Q4
Helped increase LTV by 40% in the first year

Alternatives Considered

Mailchimp, Sailthru, AWeber, Constant Contact and Braze

Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life easy to get set up to start seeing results quickly.

Number of Contacts (List Size)

25,000 to 100,000

Using Klaviyo for B2C or B2B marketing

B2C

Key Insights

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Other Software Used

Google Analytics, Attentive Mobile, Shopify

Likelihood to Recommend

Klaviyo is a perfect solution for SMB with an e-commerce presence - extra points if you're using Shopify. It's built to seamlessly integrate with the product and if you're ready to automate your communications to future, current, or past customers this will give you all the tools to grow. They just only send emails and offer a variety of channels to connect with your audience in the right channel at the right time. I would hesitate to recommend them for non-commerce brands as it's really built for that and not really a viable B2B solution or for larger enterprise-level companies.

Klaviyo for SMB

Overall Satisfaction with Klaviyo