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Mailchimp review
Updated January 07, 2020

Mailchimp review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

Mailchimp is used in our Creative Department as a CRM that we use for our clients to send out monthly marketing emails.
  • Quickly produce monthly eNewsletter content for our clients.
  • Ability to test for desktop and mobile views right from the CRM.
  • Testing/reviewing capabilities with our internal team and clients.
  • Mailchimp has its own industry "language."
  • It seems to be limited in email automation.
  • Allow for larger amounts of testing without paying.
  • Very minimal training time to learn the CRM.
  • It's created many efficiencies where we can turn work out faster and be more productive.
  • We're able to provide the same marketing services for other clients.
Mailchimp seems to be more "user-friendly" for the average person but doesn't offer the same in-depth functionalities as other more complex CRMs.
Mailchimp has a very user friendly UX/UI that can be picked up by likely any user, while still offering an extremely versatile email platform.
With mailchimp being an all-in-one marketing platform, it allows us to save money and produce work for our client at a more affordable rate when we don't have to make purchases on additional software.
With Mailchimps ease of use and simplcity of tools, it translates into our work we produce for our clients. Ultimately, Mailchimp has helped us create SIMPLE and effective marketing content that has driven lots of traffic back to our clients websites.
Mailchimp is well suited for us and our smaller clients because it allows us to create monthly marketing content to blast out in a very efficient way with very minimal training. However, it wouldn't be well suited for some of our large clients where more email automation would be necessary.

Mailchimp Feature Ratings

9.2
WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
Not Rated
Standard reports
Not Rated
Platform & Infrastructure ()
Not Rated

Evaluating Mailchimp and Competitors

  • Product Usability
Mailchimp is a standard tool used my many people in the industry and can easily be learned by our clients if they wanna take on further marketing efforts.
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