Mailchimp - Great For Users Who Know Marketing Automation
Patrick Stephens | TrustRadius Reviewer
January 07, 2020

Mailchimp - Great For Users Who Know Marketing Automation

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Overall Satisfaction with Mailchimp

It is being used as the primary marketing automation tool for the enrollment efforts of a local school centered on adult learners. It was primarily selected to be a "blast email" service and has grown into use as a contact management service pre-enrollment.
  • Drag and drop interface
  • Contact uploading
  • Overcomplicating lists
  • Not user friendly for new users
  • It has allowed our company to manage lists of potential adult learners easily, making it possible for us to reach out quickly to those who might be interested in new products.
  • MailChimp will not last with the business if the current user leaves the company, unless they hire someone will marketing automation history, which is hard to come by in an education setting.
If you need a program that allows you to visualize your content in a way which is easier to manipulate, then you will do well with this program. The lists and the automation aspects will be hard for a new learner of the program, and they do dive too much into their own hubris of their product - making it a little difficult to navigate how they refer to things - which is a trend I am seeing with all these other programs. But their help line is good and you don't need to feel like you are alone if you were dropped into the program without aid.
I've used this kind of software a lot. It was easy to dive in, but I witnessed those who were new to the concept struggle a bit for a couple weeks before getting the hang of it.
Well, we still use other tools actually! As a school, we need to separate certain things and have them operate independently of the other, so I can't really say this program helped us avoid this. It made the area we use it to operate more efficiently, but we wouldn't dare try to bring another department into what we currently use with MailChimp for fear of making it too complicated. Turnover is an issue in our industry, so being able to have a program easy to explore and understand is paramount. We can't really guarantee someone won't get lost in the way they amp themselves up.
Management of an entire adult learner database, and using it to foster enrollment and applications into multiple programs. It was because of MailChimp we learned that separating certain departments was paramount to our initiatives, especially if turnover would be an issue. The individual who uses the program daily now uses it well and understands it, but we can never plan for this to always be the case.
It is well suited for those who understand why marketing automation exists. You will see the terminology and have an instant grasp of what it does and what it can do, and you can learn the program easily from there. However, they have delved a little too much into their own idea of innovation - making it so that their own buzz words and industry words will be overwhelming to a new user.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
7
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
Not Rated
Standard reports
Not Rated