Mailchimp does not monkey around
Updated January 07, 2020
Mailchimp does not monkey around
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mailchimp
We use mailchimp for our own email marketing as well as for client campaigns. We have lists integrated into our contact and signup forms, so it's easy to keep everything up to date.
- WYSIWYG editor makes creating templates quick and painless, even for the most inexperienced user.
- Setting up the campaign details such as sender, from name, pre-header, etc., are super simple.
- Great reporting and list maintenance.
- It would be great to have an intelligent HTML editor, for experienced HTML gurus. Something akin to litmus or Email on Acid.
- Mobile app should have campaign editing capabilities. It does well to provide reports, but I would really like the ability to fix a typo or change some content, and launch the campaigns from mobile.
- With mailchimp we can add a high value service for very little overhead cost. It provides a great ROI for our team and our clients.
- Constant Contact, Emma and Mad Mimi
Emma might be better if you need personal account management, custom made emails, etc. Mailchimp works great for a DIY team or project with less complex needs. Not a fan of Mad Mimi.
For the most part, we are utilizing MailChimp solely for email marketing and reporting purposes.
A recent custom integration with a healthcare CRM was a big step forward for one of our clients. We continue to learn the value of segmenting our audiences.
Mailchimp Feature Ratings
Using Mailchimp
4 - President, Acct Exec, Digital Specialist
3 - MailChimp support can be managed easily whether an industry veteran or newcomer. User-friendly interfaces and step by step guides keep it simple for all users.
- Automated Email Marketing Campaigns
- Company Newsletters
- Syncing MailChimp with a client CRM has allowed for automated messages to trigger when lead status changes in the CRM.
- We have considered landing pages
Evaluating Mailchimp and Competitors
Yes - We have used Constant Contact and Mad Mimi in the recent past. MailChimp provides a better service on all accounts; from design and deliverability to reporting and analytics.
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
Product features and usability were our driving factors. We didn't want email to be a time consuming task, and needed to keep a platform that our clients could eventually manage as well.
Truthfully, I am happy with how the process has worked for us.
Mailchimp Implementation
- Implemented in-house
Change management was minimal
- List migration
- Automation setup
Mailchimp Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Support understands my problem Support cares about my success Quick Initial Response | None |
No - Has not been necessary with the level of knowledge on our team.
We haven't really needed much support from the MailChimp team. The interfaces and online knowledge bases have been instrumental in our MailChimp success.
Using Mailchimp
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Email Design
- List setup
- Custom email templates
- uploading html
Yes, but I don't use it