Item: Outreach
Rating: 9
Author: Verified User

Overall Satisfaction with Outreach

Use Cases and Deployment Scope

We use Outreach specifically for bulk sending emails and keeping BDRs/SDRs/AEs organized in their prospecting efforts. Typically, each rep utilizes a dialer, a set of strategic sequences and the ability to import/export leads to ensure we are efficiently keeping in contact with our target personas. On top of this, the Salesforce integration has proven to be especially helpful when it comes to tracking progress and touchpoints.

Pros and Cons

Pros

Creates tasks for sales rep to stay on top of their leads
Provides many options when it comes to customizing sequences
Integrates with other tools in our tool stack

Cons

The Chrome extension can be very buggy
The Deals tab does not integrate very seamlessly with Salesforce
Would be nice if it were easier to update leads' contact information

Return on Investment

On average, I save about 8-10 hours a week by sequencing leads as opposed to manual prospecting
Outreach has helped me book 1-2 additional meetings per day
I've increased the number of leads I contact per day by over 300%

Scalability

I work for a large enterprise SaaS company, and I've tested Outreach to its limit, while also utilizing the tool across more niche spaces. The outcome has been the same in my experience. It's easy to use, but gets the job done, whether you're goal is more personalized prospecting, or casting a wide net.

AI Capabilities

I have used Outreach AI capabilities mostly through email composition and replies. In this case, it has been helpful in providing a framework for an email response to a customer. Although, I do not typically feel over confidently in the original message that the AI drafts up - it usually requires at least a little bit of tweaking in order to be ready to send off.

Usability

Being in a role that required me to do a lot of prospecting, I spent more time in Outreach than any other platform. It had everything within that I needed to be successful in my role. It was extremely customizable and easy to learn. There were occasional bugs, but nothing that kept me from doing my job.

Alternatives Considered

Salesloft and Mixmax

Outreach is designed with a workflow-first approach, which helps ensure that reps adopt the process and allows AI and machine learning to understand the full funnel. On top of this, Outreach offers more robust functionality, reporting, and integrations than other competitors. Outreach also understands user workflows, which helps influence rep behavior and outcomes.

Key Insights

Do you think Outreach delivers good value for the price?

Yes

Are you happy with Outreach's feature set?

Yes

Did Outreach live up to sales and marketing promises?

Yes

Did implementation of Outreach go as expected?

Would you buy Outreach again?

Yes

Other Software Used

Salesforce Lightning Platform, RingCentral Contact Center, ConnectAndSell, Alyce by Sendoso, ZoomInfo Sales, LinkedIn Sales Navigator

Likelihood to Recommend

Outreach is great when I have a long list of prospects that I am looking to do some general prospecting on. I can select a certain group of personas or leads from a specific industry and add them to a custom built sequence. This sequence will send out automatic emails and provide me with tasks as the leads move through the sequence so that I can continuously and efficiently reach out to all of my leads.

Comments

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Outreach = Efficiency