Great platform and service to test your ideas and ultimately increase conversion
Updated December 04, 2017

Great platform and service to test your ideas and ultimately increase conversion

Niall Totten | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Qubit

We use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.

Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.
  • Great A/B test ideas based on both quantitative and qualitative evidence.
  • The Qubit consultants and engineers we have worked with have an excellent 'can do' attitude.
  • Excellent communication and clarity on test results.
  • There is room for improvement on the velocity of getting new tests developed and QA'd.
  • I would like to see improvements to the exit survey interface to make it easier to flag, categorise and disseminate feedback to different areas in the business.
  • Depending on the test/experience it can add extra weight to page load times and cause 'flicker'.
We have used Qubit's services and platform to test hypothesis, prioritise feature development, understand user behaviour and to try to help instill an evidence based decision making culture within our organisation. To date we have launched around 40 A/B tests, received almost 25,000 items of feedback, launched two bespoke surveys and are currently trialling a number of other optional modules.
The decision to proceed with Qubit over other products was because of strengths on sample size and statistical significance of test results. The expertise, professionalism and enthusiam of their consultants and strategists was also a factor.
  • The Qubit platform and service has reduced our reliance on our internal IT team to implement changes on site.
  • Test hypothesis can be created relatively quickly and the test outcome, either conclusive or inconclusive, provides answers that would not otherwise be very difficult to answer.
  • The platform and process helps to introduce a culture of using evidence to make decisons.
The Qubit platform is very important to us to help introduce personalisation features on site.
Qubit may not be best suited to businesses with little or no budget, culture or capacity for conversion and experience optimisation.

Qubit Implementation

The implementation was fine but I would recommend 'over speccing' the Universal Variable datalayer with data from the ecommerce platform.

Qubit Reliability