SalesLoft: The Ultimate Sales & Marketing Tool!
February 18, 2020

SalesLoft: The Ultimate Sales & Marketing Tool!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SalesLoft

SalesLoft was introduced to our sales, marketing, and business development organizations to effectively and efficiently run sales and marketing campaigns. SalesLoft enabled our teams to reach more people and track our meeting notes/email correspondence better than any other product we assessed. It allows individuals to send mass amounts of emails, allowing for full customization or using boilerplate emails, and track whether recipients were opening, reading, clicking on links, or forwarding emails.
  • SalesLoft sync'd extremely well with Outlook and Salesforce, allowing all communications with clients to be properly stored and tracked. You can also call contacts and log your meeting notes all from SalesLoft.
  • SalesLoft allows you to see whether recipients of your emails are opening, clicking, or forwarding your emails. I am unaware of other products that offer such great insights.
  • Linking contacts to their LinkedIn profiles is a bit arduous.
  • Being able to share lists or campaigns with other team members is also a bit clumsy and not as intuitive.
  • Definitely improved sales rep productivity.
  • More in-person meetings booked.
We had two on-site SalesLoft counterparts who made themselves available for training or one-off requests.
Integration with Salesforce was spectacular!
Pardot, which says it's a sales tool, is meant more for marketing. Even then, I would argue that Salesloft is MUCH better and MUCH easier to use.
I can't stress enough how great this tool is and how effective it made our sales, marketing, and business development teams. One use case that was particularly and positively impacted by the use of Salesforce is when I needed to book meetings with clients. I was able to send out dozens of emails in one click and effectively track all of those meetings. I went from getting a handful of meetings to getting over 30 meetings every trip.