Solid SEO Tool
April 03, 2021

Solid SEO Tool

Max Pollak | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Semrush

We use Semrush to audit technical and on-page SEO efforts for our websites. We also use Semrush to audit prospects. The projects function is a good tool for all of this.

[Additionally], we use Semrush to do competitor research and help us understand competitors in our verticals. This tool allows us to optimize our SEO for best possible results.

This is a great entry tool for new SEO professionals and helps us train new employees on some SEO best practices.
  • Provide digital competitors.
  • Notify of instances on your website of things not up to best practices.
  • Perform competitor research.
  • Manage and review overall website SEO perspective.
  • Pricing is a bit expensive compared to competitors.
  • The UX can be a bit bulky and not the most intuitive.
  • The crawls when trying to do competitor research doesn't always provide results.
  • Led to new sales with the audits.
  • Improved ROI.
  • Focused SEO tasks and management.
They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older school, more technical SEO, aka the stuff you can provide feedback on with AI or software, the more current SEO is hard to measure in these tools.

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Semrush is best suited for companies or agencies looking to provide SEO best practices. While it doesn't help with content or content generation, it does help with more technical SEO. Modern SEO tactics make it hard for companies and software like this to excel, however the foundational SEO does still hold a place, and this is a good tool for those.

Semrush Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Not Rated
Local SEO
Social SEO
Not Rated
Mobile SEO
Global SEO
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated