TrendKite for the win
Anonymous | TrustRadius Reviewer
Updated April 22, 2019

TrendKite for the win

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

TrendKite

Overall Satisfaction with TrendKite

It is being used across the organization for those that work on the client account that we have contracted TrendKite for.
It addresses the need for accurate, real-time media monitoring.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Provides comprehensive coverage. Crucial for companies/brands that are concerned with reputation management.
  • Strong keyword search capability. The vast majority of product and spokespeople mentions are caught.
  • Good support staff. Easily reached and responds quickly.
  • Blocking results returned from certain sites is difficult.
  • Extremely helpful for brand comparison and demonstrating PR's impact against competition.
The account mangers are easy to reach and generally helpful.
Sentiment analysis is crucial for our work with reputation management.
The Meltwater sales team was pushy and their offering was inferior.
Well-suited for extensive media monitoring.

Less well-suited for brands/companies that do not get a lot of media coverage.

Using TrendKite

1 - Account management
1 - Account managers and supporting staff
  • Media coverage reports
  • Crisis management
  • monthly and quarterly reports
  • Crisis communication management
  • competitive analysis of past firms
  • strategy and planning
Easy to use, efficient and thorough
  • Better customer service
  • Faster alerts for crisis situations

Evaluating TrendKite and Competitors

TrendKite Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
We had to create custom dashboards (no stock mentions, no international, etc.)

Using TrendKite

It is wasy to use and provides comprehensive reports.
Sharing reports with clients is easy thanks to the links.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • coverage reports of speciic time periods
  • analysis by sentiment