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Cision Communications Cloud

Cision Communications Cloud


What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings


(1-3 of 3)
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Roland Alonzi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The agency uses Cision Communications Cloud (TrendKite)* across the entire PR department. We use it to measure and quantify the results that we generate for clients, and to create visually pleasing, easy-to-digest dashboards that we can incorporate into our reporting structure.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Accurate reporting and measurement of editorial results
  • Easy-to-digest, visually impressive graphs that can be incorporated into reports
  • Easily sharable interactive reports that can measure share of voice among other valuable metrics
  • Bulk removal of irrelevant search results
I have already recommended Cision to many of my peers who have been using other measurement and reporting solutions. It is perfect for the agency environment, where you have to track results and measure them for a number of clients in many different industries.
  • Better tracking of PR results
Other measurement platforms like Cision (before the TrendKite acquisition) and Meltwater are excessively expensive and, in my opinion, much less effective than Cision Communications Cloud (now with TrendKite).
Cision support has always been a great feature for the product. From onboarding to ongoing issues that pop up, Cision has an outstanding support team. There's plenty of ways to reach them and they are well versed in the product, so you can't stump them with an issue because they've seen it all.
  • Measurement
  • Reporting
  • Analytics
  • Social media influencers
  • New business research
Inexpensive, effective.
Cision, too expensive
  • Price
  • Product Features
  • Product Usability
Price was vitally important.
I wouldn't change a thing
  • Implemented in-house
Change management was minimal
  • None
It was very easy and intuitive.
I had a rep stay on the phone with me for 90 minutes while helping me diagnose an issue.
  • Creating boolean search code
  • Tracking results
  • Creating dashboards
  • None
It's a relatively inexpensive (compared to Cision pre-TrendKite, Meltwater and other measurement platforms) and easy to use solution.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Score 10 out of 10
Vetted Review
Verified User
It is being used across the organization for those that work on the client account that we have contracted Cision (TrendKite)* for. It addresses the need for accurate, real-time media monitoring.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Provides comprehensive coverage. Crucial for companies/brands that are concerned with reputation management.
  • Strong keyword search capability. The vast majority of product and spokespeople mentions are caught.
  • Good support staff. Easily reached and responds quickly.
  • Blocking results returned from certain sites is difficult.
Well-suited for extensive media monitoring.
Less well-suited for brands/companies that do not get a lot of media coverage.
  • Better customer service
  • Faster alerts for crisis situations
The Meltwater sales team was pushy and their offering was inferior.
The account mangers are easy to reach and generally helpful.
Account management
Account managers and supporting staff
  • Media coverage reports
  • Crisis management
  • monthly and quarterly reports
  • Crisis communication management
  • competitive analysis of past firms
  • strategy and planning
Easy to use, efficient and thorough
  • Price
  • Product Features
  • Third-party Reviews
Comprehensive, customizable reports
No change
  • Implemented in-house
  • None
We had to create custom dashboards (no stock mentions, no international, etc.)
  • coverage reports of speciic time periods
  • analysis by sentiment
  • none
It is wasy to use and provides comprehensive reports.
Sharing reports with clients is easy thanks to the links.
Susan Tull | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Helps a PR professional identify the right media contacts quickly.
  • Enables easy bulk emailing to news media and bloggers.
  • Makes it easy and efficient to find out about editorial calendar opportunities for any number of media outlets.
  • Cision could do a better job of keeping its data fresher. Too often, I report editorial staff changes that Cision's research department should have already discovered.
  • The tool for building emails is buggy and the work-arounds add more time to my work.
I prefer Cision to Vocus -- better content and information, plus great ability to filter and get the information you want/need for precise targeting of the right media outlets, editorial contacts and editorial calendar opportunities.
  • Efficiency in identifying the right journalists and bloggers so I can build high quality media lists.
  • Efficiency in distribution of news releases and other communications to hundreds of journalists and bloggers.
There was a major outage of the service earlier this year, rendering the system unusable for the better part of a day and partially during the following day. It was very difficult to get information about what was happening until I persisted and finally got to talk with a supervisor. Cision did not send me (and presumably others) real time updates, so those of us who had to issue news releases on those days were left in the lurch.
PR consultant
  • I use Cision daily to identify appropriate journalists and bloggers and also get their contact information. Additionally, I search the database for editorial calendar opportunities. And I send emails and news releases to these contacts -- sometimes hundreds of them -- via Cision's bulk email tool.
Prior to Cision, I used Vocus.
  • Vendor implemented
It's a cloud-based service that the company just "turns on" for me to use. All I have to do is login.
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
  • Online training
  • Self-taught
Basic functionality is easy to learn without training/attending instructional webinars but if you want to use drill-down features, one-on-one training and webinars are best. That said, I always feel that customer support professionals, and my account executives, are pushing me away from one-on-one training and instead to use online resources. I learn better from one-on-one training so I don't appreciate this pressure.
No need for that level of support.
I cannot always get a hold of someone who is fully familiar with all aspects of the system. I've actually received incorrect information when seeking technical support. And immediately following a recent major system upgrade that disrupted some key functionality, the customer service was atrocious. Although I later found out that the company was aware of the problems and working to correct them, I never received any type of notification and, instead, wasted a lot of time trying to figure out the problem. It was frustrating and I was unable to perform some time-sensitive work.
It's improved a lot. I used a much earlier version of Cision several years ago -- before I switched to Vocus and then moved back to Cision this past September. By the time I came back to Cision, the user interface has been simplifed and the product has become much more user-friendly.
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute.
  • No.
I was able to get Cision to handle importation of about 10-12 media lists from my legacy PR database without charging me about $1,000. I also got several thousand extra distribution points at no charge, enabling me to send more news releases and other communications to more contacts every year without paying extra. I tried but was unable to get any other type of discount on the North American database, the Cision product I use.
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