A must "review portal" for customer advocacy and marketing initiatives for mid-market and enterprise-level organizations
September 14, 2022

A must "review portal" for customer advocacy and marketing initiatives for mid-market and enterprise-level organizations

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Premium Product Profile
  • Review Sourcing Campaigns
  • Review Syndication Widget
  • Quote Finder Chrome Extension
  • TrustQuotes API
  • Intent Data

Overall Satisfaction with TrustRadius for Vendors

TrustRadius for Vendors helps us source authentic customer reviews for our products. The support from the Customer Onboarding team and the Customer Success team is amazing. We also use the intent data to power our marketing campaign initiatives through the LinkedIn integration. The customer quotes are used in a wide range of marketing initiatives that include websites (through TrustQuotes for web widgets), collateral, marketing campaign landing pages, and in our ad copies.
  • Intent Data on Category and Product
  • TrustQuotes for Web
  • Ease of Customizing Customer Reviews through CSS/API
  • Intent Data Integration with platforms like LinkedIn
  • Integration with more platforms for Intent Data distribution
  • Reporting could be more extensive and intuitive
  • Marketing Campaigns built leveraging intent data are showing higher rates of engagement
  • Page Visit duration has improved
  • Organic Visits to the Website has Increased
  • Product Comparisons have increased
Leveraging TrustRadius' intent data to target in-market buyers via LinkedIn Advertising and also increasing audience count for our campaigns. Using intent data for our ABM initiatives. Also using the intent data to segment audiences for marketing campaigns at different buyer decision stages.
Improve Campaign engagement, and score accounts based on intent signals that would help our sales teams with prioritizing accounts.
Custom questions have enabled us to get feedback from customers on specific product usage, features, benefits to customers, and industry relevance. This information helps our sales and product marketing teams with customer feedback and input on product use cases.
Gartner Digital Markets (Capterra, GetApp, Software Advice), Software Advice, G2, IT Central Station, TrustPilot.
TrustRadius' review program is very well thought keeping in mind the needs of mid-market and enterprise organizations. The support from the customer onboarding and customer success teams is amazing

Do you think TrustRadius for Vendors delivers good value for the price?

Yes

Are you happy with TrustRadius for Vendors's feature set?

Yes

Did TrustRadius for Vendors live up to sales and marketing promises?

Yes

Did implementation of TrustRadius for Vendors go as expected?

Yes

Would you buy TrustRadius for Vendors again?

Yes

TrustRadius for Vendors is well suited for software reviews and information on product capabilities, feature sets, etc. for mid-market and enterprise-level customers who want to review content related to product usage, use cases, benefits, and ROI. TrustRadius for Vendors is well suited for helping companies build their brand awareness, SEO, and digital presence for in-market buyers. TrustRadius has clearly carved out a niche among all software review sites available today that appeals to a lot of mid-market and enterprise-level in-market for software products.