UserTesting puts the User first.

User Testing is great for ironing out process flows and issues. I've also used them as an outside tester on their surveys app, and while they don't have much testing available for African countries, the ones that I have been able to do were enjoyable. Being paid for my tests is always an efficient process, and they always deliver on their promises.

Being able to collect authentic customer experience is critical for any customer-facing business. It quickly pinpoints possible process flaws, customer pain points, and potential causes for client complaints or loss of customers. Loss of clients/customers will soon result in a loss of revenue. Improving services and processes makes things easier for revenue generation in the long run.