What users are saying about
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Top Rated
208 Ratings
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Top Rated
86 Ratings

6sense

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Top Rated
208 Ratings
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Score 8.7 out of 100

D&B Hoovers

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Top Rated
86 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    Prospecting

    6sense

    Feature Set Not Supported
    N/A
    7.9

    D&B Hoovers

    79%
    D&B Hoovers ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    8.2
    82%
    44 Ratings

    Identification of new leads

    N/A
    0 Ratings
    7.5
    75%
    45 Ratings

    List quality

    N/A
    0 Ratings
    7.9
    79%
    45 Ratings

    List upload/download

    N/A
    0 Ratings
    8.2
    82%
    43 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    7.7
    77%
    41 Ratings

    Load time/data access

    N/A
    0 Ratings
    7.9
    79%
    43 Ratings

    Sales Intelligence Data Standards

    6sense

    Feature Set Not Supported
    N/A
    7.8

    D&B Hoovers

    78%
    D&B Hoovers ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    6.9
    69%
    44 Ratings

    Company information

    N/A
    0 Ratings
    8.3
    83%
    46 Ratings

    Industry information

    N/A
    0 Ratings
    8.2
    82%
    47 Ratings

    Data Augmentation & Lead Qualification

    6sense

    Feature Set Not Supported
    N/A
    7.5

    D&B Hoovers

    75%
    D&B Hoovers ranks higher in 9/9 features

    Lead qualification process

    N/A
    0 Ratings
    6.6
    66%
    30 Ratings

    Smart lists and recommendations

    N/A
    0 Ratings
    6.6
    66%
    35 Ratings

    Salesforce integration

    N/A
    0 Ratings
    8.2
    82%
    29 Ratings

    Company/business profiles

    N/A
    0 Ratings
    8.6
    86%
    41 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    7.2
    72%
    30 Ratings

    Data hygiene

    N/A
    0 Ratings
    7.3
    73%
    36 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    7.2
    72%
    32 Ratings

    Tags

    N/A
    0 Ratings
    7.5
    75%
    29 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Sales Intelligence Email Features

    6sense

    Feature Set Not Supported
    N/A
    8.9

    D&B Hoovers

    89%
    D&B Hoovers ranks higher in 2/2 features

    Sales email templates

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    Append emails to records

    N/A
    0 Ratings
    7.8
    78%
    18 Ratings

    Attribute Ratings

    • 6sense is rated higher in 1 area: Likelihood to Recommend
    • D&B Hoovers is rated higher in 7 areas: Likelihood to Renew, Usability, Availability, Performance, Support Rating, Implementation Rating, Ease of integration

    Likelihood to Recommend

    8.8

    6sense

    88%
    97 Ratings
    8.3

    D&B Hoovers

    83%
    50 Ratings

    Likelihood to Renew

    6.7

    6sense

    67%
    3 Ratings
    9.3

    D&B Hoovers

    93%
    5 Ratings

    Usability

    7.7

    6sense

    77%
    26 Ratings
    10.0

    D&B Hoovers

    100%
    2 Ratings

    Availability

    9.1

    6sense

    91%
    1 Rating
    10.0

    D&B Hoovers

    100%
    3 Ratings

    Performance

    7.3

    6sense

    73%
    1 Rating
    9.0

    D&B Hoovers

    90%
    1 Rating

    Support Rating

    8.2

    6sense

    82%
    27 Ratings
    8.9

    D&B Hoovers

    89%
    5 Ratings

    Implementation Rating

    1.0

    6sense

    10%
    2 Ratings
    10.0

    D&B Hoovers

    100%
    2 Ratings

    Configurability

    9.1

    6sense

    91%
    1 Rating

    D&B Hoovers

    N/A
    0 Ratings

    Ease of integration

    9.1

    6sense

    91%
    1 Rating
    10.0

    D&B Hoovers

    100%
    1 Rating

    Product Scalability

    9.1

    6sense

    91%
    1 Rating

    D&B Hoovers

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    6sense

    91%
    1 Rating

    D&B Hoovers

    N/A
    0 Ratings

    Likelihood to Recommend

    6sense

    6sense is the only intent tool that I have engaged with that goes beyond just telling you when folks are surging on keywords. The AI looks at your wins and helps to bubble up accounts that are a strong or moderate fit based on this. It learns from your data and helps sellers focus on the areas they are most likely to win.
    Read full review

    Dun & Bradstreet

    D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.
    Read full review

    Pros

    6sense

    • 6sense does a fantastic job identifying keywords that potential customers are searching for.
    • 6sense is beneficial in the sense that it shows the various buying stages their potential customers are in.
    • 6sense makes it easy to upload potential client lists that make it easier for me and my team to identify key accounts.
    • 6sense makes it easy to download reports that can be shared with partners.
    Read full review

    Dun & Bradstreet

    • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
    • It was great for finding a more complete picture of the companies history.
    • It was helpful for piecing together contact information for people you may not have known worked there.
    Read full review

    Cons

    6sense

    • Sometimes the data doesn't align across the platform. I've seen inconsistencies across the data being pushed into SFDC fields, the Sales Insight SFDC application, Google Analytics, and the 6sense platform itself.
    • The worst part of the platform is that 6sense views the same account in different countries as different accounts. We market to global enterprises and no one is going to set up their Salesforce instance with a separate account for every country. It is very limiting when it comes to getting a holistic view of account activity.
    • The company is relatively immature when it comes to business processes and support. I've had tickets outstanding for months and often don't get satisfactory answers about data inconsistencies.
    Read full review

    Dun & Bradstreet

    • We should be able to "exclude" words from titles or company names
    • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
    Read full review

    Pricing Details

    6sense

    Starting Price

    Editions & Modules

    6sense editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      D&B Hoovers

      Starting Price

      Editions & Modules

      D&B Hoovers editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing Info

        Likelihood to Renew

        6sense

        6sense is good but I would like to try Demandbase or others just to see what is out there. Sometimes the contacts or accounts given aren't even in our patch. This doesn't happen much so its no big deal at the end of the day but still any time wasted searching through salesforce or with zoom info is time we could have spent doing activities to actually generate revenue
        Read full review

        Dun & Bradstreet

        Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
        Read full review

        Usability

        6sense

        The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
        Read full review

        Dun & Bradstreet

        Because it's easy to use
        Read full review

        Reliability and Availability

        6sense

        So far the one time we ran into issues they were right there to help
        Read full review

        Dun & Bradstreet

        Always available on desktop or mobile.
        Read full review

        Performance

        6sense

        Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
        Read full review

        Dun & Bradstreet

        Meets our needs
        Read full review

        Support Rating

        6sense

        Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
        Read full review

        Dun & Bradstreet

        They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
        Read full review

        Online Training

        6sense

        Great onboarding and training from CS team. No issues what so ever tracking on what they were saying.
        Read full review

        Dun & Bradstreet

        No answers on this topic

        Implementation Rating

        6sense

        dont implement it
        Read full review

        Dun & Bradstreet

        I was not part of the implementation as that stayed with Dev team.
        Read full review

        Alternatives Considered

        6sense

        The predictive analytics and account stages is great. Wish they had Facebook targeting like Metadata.io does where you can upload a list of business contacts and it matches it to their personal email and you can target on Facebook. Other than that, 6sense is great for prioritizing outreach and making sure you're going after accounts that are in-market.
        Read full review

        Dun & Bradstreet

        While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.
        Read full review

        Scalability

        6sense

        Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
        Read full review

        Dun & Bradstreet

        We're a small company with few users, so scalability has not been an issue.
        Read full review

        Return on Investment

        6sense

        • Increased understanding of our position among competitors in our markets
        • identified several "at risk" accounts before we would have ever known there were any issues.
        • improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness.
        Read full review

        Dun & Bradstreet

        • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
        • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
        • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
        Read full review

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