6sense vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.5 out of 10
N/A
6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.N/A
D&B Hoovers
Score 8.2 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
6senseD&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseD&B Hoovers
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseD&B Hoovers
Considered Both Products
6sense
Chose 6sense
Slintel is hands down the best tool in comparison with similar tools, while most tools will give you filters to reach to people from specific industry, location, function, designation etc, Slintel along with doing all this also lets you know who are your HOT prospects, this is …
Chose 6sense
I have had a chance to use all of the above and after careful evaluation, I feel 6sense has a step up because I find it more accurate and easy to use. When you are in sales and customer success you want to sound confident and build credibility with clients and channel partners, …
Chose 6sense
6sense was able to give me more account based intelligence and then to take that intelligence and orchestrate it in meaningful/practical applications for both sales and marketing.
D&B Hoovers

No answer on this topic

Features
6senseD&B Hoovers
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.7
140 Ratings
2% above category average
D&B Hoovers
-
Ratings
Automated routing and prioritization7.8117 Ratings00 Ratings
Customer interaction histories7.9127 Ratings00 Ratings
Syndicated content7.385 Ratings00 Ratings
Personalization7.6115 Ratings00 Ratings
Engagement data tracking8.0135 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.8
134 Ratings
2% above category average
D&B Hoovers
-
Ratings
Ad campaign creation8.0128 Ratings00 Ratings
Display advertising7.9131 Ratings00 Ratings
Contextual advertising7.7110 Ratings00 Ratings
Social advertising7.7116 Ratings00 Ratings
Ad reporting and analytics7.6131 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
153 Ratings
8% above category average
D&B Hoovers
-
Ratings
Standard visitor segmentation8.4150 Ratings00 Ratings
Behavioral visitor segmentation8.0151 Ratings00 Ratings
ABM sales intelligence8.2140 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.1
161 Ratings
10% above category average
D&B Hoovers
-
Ratings
3rd party intent signals8.1159 Ratings00 Ratings
Downstream intent signals8.0152 Ratings00 Ratings
Account identification8.3156 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
146 Ratings
1% above category average
D&B Hoovers
-
Ratings
Automated workflow & orchestration7.7146 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
D&B Hoovers
7.8
121 Ratings
0% above category average
Advanced search00 Ratings7.5115 Ratings
Identification of new leads00 Ratings7.6107 Ratings
List quality00 Ratings7.3116 Ratings
List upload/download00 Ratings7.8109 Ratings
Ideal customer targeting00 Ratings7.8104 Ratings
Load time/data access00 Ratings9.1115 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
D&B Hoovers
8.6
119 Ratings
10% above category average
Contact information00 Ratings8.0109 Ratings
Company information00 Ratings9.0119 Ratings
Industry information00 Ratings8.7116 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
D&B Hoovers
8.0
114 Ratings
7% above category average
Lead qualification process00 Ratings7.577 Ratings
Smart lists and recommendations00 Ratings7.987 Ratings
Salesforce integration00 Ratings7.862 Ratings
Company/business profiles00 Ratings8.1109 Ratings
Alerts and reminders00 Ratings8.078 Ratings
Data hygiene00 Ratings8.194 Ratings
Automatic data refresh00 Ratings8.485 Ratings
Tags00 Ratings8.270 Ratings
Filters and segmentation00 Ratings8.392 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
6sense
-
Ratings
D&B Hoovers
9.7
55 Ratings
26% above category average
Sales email templates00 Ratings10.07 Ratings
Append emails to records00 Ratings9.455 Ratings
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6senseD&B Hoovers
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Score 9.9 out of 10
TechTarget Priority Engine
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Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
6senseD&B Hoovers
Likelihood to Recommend
8.7
(252 ratings)
8.9
(126 ratings)
Likelihood to Renew
9.0
(13 ratings)
9.9
(13 ratings)
Usability
8.6
(44 ratings)
7.8
(8 ratings)
Availability
10.0
(3 ratings)
9.1
(5 ratings)
Performance
10.0
(3 ratings)
8.6
(4 ratings)
Support Rating
10.0
(28 ratings)
7.2
(10 ratings)
Online Training
1.0
(1 ratings)
9.5
(2 ratings)
Implementation Rating
10.0
(4 ratings)
8.5
(8 ratings)
Configurability
10.0
(3 ratings)
7.8
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.6
(3 ratings)
Ease of integration
10.0
(2 ratings)
9.1
(2 ratings)
Product Scalability
10.0
(3 ratings)
8.5
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
8.8
(3 ratings)
Vendor pre-sale
10.0
(2 ratings)
8.8
(3 ratings)
User Testimonials
6senseD&B Hoovers
Likelihood to Recommend
6sense
6sense is well suited for taking a list of accounts and telling you where you should put your focus. It also gives great analytics to show you how well your team is doing. We often have problems with the contact data. It is often incorrect, so our reps cannot get ahold of the right people at the right time.
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Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
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Pros
6sense
  • I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
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Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
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Cons
6sense
  • I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
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Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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Likelihood to Renew
6sense
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
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Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
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Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
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Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
6sense
I wasn't involved but heard it was great
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Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
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Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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Contract Terms and Pricing Model
6sense
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Professional Services
6sense
No answers on this topic
Dun & Bradstreet
very professional
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Return on Investment
6sense
  • One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.
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Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

6sense Screenshots

Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence