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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    6sense

    Score8.3 out of 10
    N/A6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.N/A

    D&B Hoovers

    Score7.7 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
    Pricing
    6senseD&B Hoovers
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    6senseD&B Hoovers
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    6senseD&B Hoovers
    Considered Both Products
    6sense
    Chose 6sense
    I have had a chance to use all of the above and after careful evaluation, I feel 6sense has a step up because I find it more accurate and easy to use. When you are in sales and customer success you want to sound confident and build credibility with clients and channel partners, …
    Incentivized
    Chose 6sense
    Slintel is hands down the best tool in comparison with similar tools, while most tools will give you filters to reach to people from specific industry, location, function, designation etc, Slintel along with doing all this also lets you know who are your HOT prospects, this is …
    Incentivized
    Chose 6sense
    6sense was able to give me more account based intelligence and then to take that intelligence and orchestrate it in meaningful/practical applications for both sales and marketing.
    Incentivized
    Dun Bradstreet
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    341 Answers
    91%
    Would buy again
    99 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    248 Answers
    93%
    Delivers good value for the price
    89 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    342 Answers
    94%
    Happy with the feature set
    103 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    217 Answers
    94%
    Lived up to sales and marketing promises
    62 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    206 Answers
    92%
    Implementation went as expected
    70 Answers
    Features
    6senseD&B Hoovers
    Engagement
    Comparison of Engagement features of 6sense and D&B Hoovers
    Feature
    6sense
    7.7
    198 Ratings
    6% above category average
    D&B Hoovers
    -
    Ratings
    Automated routing and prioritization7.8117 Ratings00 Ratings
    Customer interaction histories7.9127 Ratings00 Ratings
    Syndicated content7.285 Ratings00 Ratings
    Personalization7.4171 Ratings00 Ratings
    Engagement data tracking8.0192 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of 6sense and D&B Hoovers
    Feature
    6sense
    7.7
    181 Ratings
    7% above category average
    D&B Hoovers
    -
    Ratings
    Ad campaign creation8.0174 Ratings00 Ratings
    Display advertising7.9178 Ratings00 Ratings
    Contextual advertising7.5110 Ratings00 Ratings
    Social advertising7.7163 Ratings00 Ratings
    Ad reporting and analytics7.5178 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of 6sense and D&B Hoovers
    Feature
    6sense
    8.0
    216 Ratings
    12% above category average
    D&B Hoovers
    -
    Ratings
    Standard visitor segmentation8.2212 Ratings00 Ratings
    Behavioral visitor segmentation7.8211 Ratings00 Ratings
    ABM sales intelligence8.1200 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of 6sense and D&B Hoovers
    Feature
    6sense
    7.9
    226 Ratings
    13% above category average
    D&B Hoovers
    -
    Ratings
    3rd party intent signals7.9222 Ratings00 Ratings
    Downstream intent signals7.8212 Ratings00 Ratings
    Account identification8.0219 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of 6sense and D&B Hoovers
    Feature
    6sense
    7.7
    212 Ratings
    3% above category average
    D&B Hoovers
    -
    Ratings
    Automated workflow & orchestration7.7212 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of 6sense and D&B Hoovers
    Feature
    6sense
    -
    Ratings
    D&B Hoovers
    7.4
    121 Ratings
    4% below category average
    Advanced search00 Ratings6.5115 Ratings
    Identification of new leads00 Ratings7.8107 Ratings
    List quality00 Ratings6.4116 Ratings
    List upload/download00 Ratings7.0109 Ratings
    Ideal customer targeting00 Ratings7.5104 Ratings
    Load time/data access00 Ratings9.4115 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of 6sense and D&B Hoovers
    Feature
    6sense
    -
    Ratings
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Contact information00 Ratings8.6109 Ratings
    Company information00 Ratings9.1119 Ratings
    Industry information00 Ratings8.6116 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of 6sense and D&B Hoovers
    Feature
    6sense
    -
    Ratings
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Lead qualification process00 Ratings7.677 Ratings
    Smart lists and recommendations00 Ratings7.987 Ratings
    Salesforce integration00 Ratings7.862 Ratings
    Company/business profiles00 Ratings7.7109 Ratings
    Alerts and reminders00 Ratings7.778 Ratings
    Data hygiene00 Ratings8.694 Ratings
    Automatic data refresh00 Ratings9.085 Ratings
    Tags00 Ratings7.870 Ratings
    Filters and segmentation00 Ratings7.892 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of 6sense and D&B Hoovers
    Feature
    6sense
    -
    Ratings
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Sales email templates00 Ratings10.07 Ratings
    Append emails to records00 Ratings9.455 Ratings
    Best Alternatives
    6senseD&B Hoovers
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Folloze
    Score8.1 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    6senseD&B Hoovers
    Likelihood to Recommend
    8.5
    (333 ratings)
    8.5
    (126 ratings)
    Likelihood to Renew
    9.3
    (17 ratings)
    9.7
    (13 ratings)
    Usability
    7.9
    (127 ratings)
    7.6
    (8 ratings)
    Availability
    9.1
    (4 ratings)
    9.1
    (5 ratings)
    Performance
    9.1
    (4 ratings)
    9.0
    (4 ratings)
    Support Rating
    8.6
    (30 ratings)
    7.6
    (10 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    1.0
    (1 ratings)
    9.2
    (2 ratings)
    Implementation Rating
    8.6
    (6 ratings)
    8.9
    (8 ratings)
    Configurability
    9.1
    (4 ratings)
    7.7
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (3 ratings)
    Ease of integration
    9.1
    (3 ratings)
    9.1
    (2 ratings)
    Product Scalability
    9.1
    (4 ratings)
    8.6
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    9.0
    (3 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    9.0
    (3 ratings)
    User Testimonials
    6senseD&B Hoovers
    Likelihood to Recommend
    6sense
    6sense is great for creating a full-funnel experience for customers. You can intelligently segment accounts by where they are so the messaging fits their journey, while also passing accounts that are ready to sales. Also, it helps you connect to other marketing segments through either suppressions, or using that data to inform where to focus or target next.
    Incentivized
    Read full review
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Pros
    6sense
    • Workflows help seamlessly create a dynamic campaign experience designed to fit your prospects or customers needs.
    • 6sense has a broad depth of intent data that helps inform strategy on both the cross-sell and net-new side.
    • 6sense impression & click pixels have allowed us to track activities we typically wouldn't be able to and have enriched the campaign journey.
    • The 6sense team is always helpful. I asked for a particular feature & it was created and added to the platform in 6 months. I then got a personal email confirming that they did it & thanking me for the suggestion. They really won me over with that moment.
    Incentivized
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    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Cons
    6sense
    • Things that I'd like to see 6sense continue to add to the tool would be workflow efficiencies. I think it's a huge treasure trove of things that users could start to do with that, and it's just gotten going, so there have been more limited use cases to this point. However, they've added some really critical functionality to it, especially around tying it in with Conversational Email and what you can do to use CE more efficiently in an automated capacity.
    • Previously, we found that we wanted to use CE more, but it was a bit too manual to manage, and we just didn't have the bandwidth across our team for someone to be monitoring and working on that specific tool as much as it needed in order to scale our use of it.
    • Now, with the addition of workflows and the capabilities they're adding between those two products, that's been huge.
    • I would continue to ask 6sense to add more options to the workflows, both on the data and audience sides of things, to create efficiencies for small, scrappy teams like us. Also, continue to emphasize the quality of the data you're providing. That's a big reason why we've been able to prove the ROI of the tool. When I changed companies, and now that we've been acquired, we've still been able to prove the ROI of the tool.
    • As you innovate in other areas, don't lose the emphasis you've had on providing top-notch data as well.
    Incentivized
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    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Likelihood to Renew
    6sense
    I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
    Incentivized
    Read full review
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
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    Usability
    6sense
    For me the usability is very good. I used it as a BDR and was trained on it and used it daily so I know the ins and outs of the platform. It's easy for me to quickly navigate to get what I need and the 6sense extension is a game changer when prospecting
    Incentivized
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    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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    Reliability and Availability
    6sense
    Yes, they were always responsive and available to me. I had a routine call with a rep, and we would add more feature use, or configure the system to our needs. And if I had any issues I could always reach out and get a response in a timely manner. I always appreciated this about the service.
    Incentivized
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    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
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    Performance
    6sense
    Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
    Incentivized
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    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
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    Support Rating
    6sense
    We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
    Incentivized
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    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
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    In-Person Training
    6sense
    Their training and onboarding was comprehensive and strong. I had no issues with it. They set up our integrations with Salesforce and HubSpot. They then did some configurations for segments and keywords. We set up the pixel on our website. Then we met with the sales team and trained them on how to use the information.
    Incentivized
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    Dun Bradstreet
    No answers on this topic
    Online Training
    6sense
    It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
    Incentivized
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    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
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    Implementation Rating
    6sense
    It was a very straightforward process. Their team is there to make sure that you set it up to get the best results early on. They then continue to be available to encourage more usage.
    Incentivized
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    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    Alternatives Considered
    6sense
    We outgrew N.Rich; however, a consultant pushed us to 6sense rather than our company coming to 6sense organically. I do believe 6sense can equip us for our next phase. In the case of 6sense, the scoring is based on our data and changes as our business changes. N.Rich created a customized model which didn't learn.
    Incentivized
    Read full review
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
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    Contract Terms and Pricing Model
    6sense
    No answers on this topic
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    Scalability
    6sense
    The 6sense system was scalable for us. We were given the option to add the predictive modeling, but we declined due to cost. That was our decision. So in a way, that unwillingness to pay more to unlock more features was the limiting factor for us and scalability. I can't blame them for that situation.
    Incentivized
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    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
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    Professional Services
    6sense
    No answers on this topic
    Dun Bradstreet
    very professional
    Incentivized
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    Return on Investment
    6sense
    • Pipeline created from 6sense prioritized accounts: about X per quarter.
    • Meeting conversion rate improved from X percent to X percent.
    • Win rate increased by about X points.
    • Ad spend efficiency improved, with cost per target account engagement down by about X percent.
    Incentivized
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    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
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    ScreenShots

    6sense Screenshots

    Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence