What users are saying about
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Top Rated
99 Ratings
50 Ratings

6sense

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Top Rated
99 Ratings
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Score 8.6 out of 100
50 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

6sense

Good for going full ABM and getting insights on your target enterprise accounts. We're still working through training our sales team how to use it, but I can see the value in terms of the information available and allowing them to prioritize which accounts to go after and when.Not great if you're selling into SMBs as info on these companies can be somewhat limited and the pricepoint of the platform may not make sense.
Anonymous | TrustRadius Reviewer

D&B Hoovers

Enriched a significant amount of account data where there was very little to start with -- really helps you extract value from your data and find gaps you didn't even know was there. Also allows ongoing data management to ensure that you don't keep building gaps over time -- you only need to educate people on how to use it and assuming you have seats you can just standardize the research and creation of accounts.
Yee Yek | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

6sense
D&B Hoovers
7.4
Advanced search
6sense
D&B Hoovers
7.8
Identification of new leads
6sense
D&B Hoovers
6.9
List quality
6sense
D&B Hoovers
7.1
List upload/download
6sense
D&B Hoovers
8.1
Ideal customer targeting
6sense
D&B Hoovers
5.8
Load time/data access
6sense
D&B Hoovers
8.4

Sales Intelligence Data Standards

6sense
D&B Hoovers
7.7
Contact information
6sense
D&B Hoovers
6.3
Company information
6sense
D&B Hoovers
9.1
Industry information
6sense
D&B Hoovers
7.8

Data Augmentation & Lead Qualification

6sense
D&B Hoovers
8.4
Lead qualification process
6sense
D&B Hoovers
9.5
Smart lists and recommendations
6sense
D&B Hoovers
7.3
Salesforce integration
6sense
D&B Hoovers
9.8
Company/business profiles
6sense
D&B Hoovers
8.3
Alerts and reminders
6sense
D&B Hoovers
7.4
Data hygiene
6sense
D&B Hoovers
9.3
Automatic data refresh
6sense
D&B Hoovers
9.7
Tags
6sense
D&B Hoovers
7.3
Filters and segmentation
6sense
D&B Hoovers
7.5

Sales Intelligence Email Features

6sense
D&B Hoovers
10.0
Sales email templates
6sense
D&B Hoovers
10.0
Append emails to records
6sense
D&B Hoovers
10.0

Pros

6sense

  • Their predictive analytics has thus far proven to be incredibly accurate
  • The UI is intuitive and provides a very good user experience
  • Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.
Kyle Evilsizor | TrustRadius Reviewer

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Cons

6sense

  • Next Best Action feature - this feature is loved by our sales teams as it gives visibility to individuals within accounts whom we have in our CRM, and those that we do not and should be pursued by sales. as part of the "talking points," it would be great to add the competing technologies, and not only highlight the marketing activities done by the individual.
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
  • Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
  • You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.
Justin Roodman | TrustRadius Reviewer

Likelihood to Renew

6sense

6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.
Anonymous | TrustRadius Reviewer

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Usability

6sense

6sense 7.7
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Jim Barron | TrustRadius Reviewer

D&B Hoovers

No score
No answers yet
No answers on this topic

Support Rating

6sense

6sense 7.9
Based on 26 answers
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
Cay Gliebe | TrustRadius Reviewer

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Implementation Rating

6sense

6sense 1.0
Based on 1 answer
dont implement it
Anonymous | TrustRadius Reviewer

D&B Hoovers

No score
No answers yet
No answers on this topic

Alternatives Considered

6sense

Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well
Stephanie Pennell | TrustRadius Reviewer

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Return on Investment

6sense

  • Increased understanding of our position among competitors in our markets
  • identified several "at risk" accounts before we would have ever known there were any issues.
  • improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness.
Kyle Evilsizor | TrustRadius Reviewer

D&B Hoovers

  • This software has paid for itself three times over in the first sale made by using their b2b leads.
  • This software is the difference between casually growing your business and scaling at a rate that is not generally thought to be possible. Of coarse you still have to put in the effort to make the sales but the accuracy of the leads saves time and money.
  • This software gives filtered results when searching for a target prospect or market and will provide leads that other software will not have in their database. This is the most elite b2b lead generation software on the market, period.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

6sense

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

6sense
8.5
D&B Hoovers
7.9

Likelihood to Renew

6sense
1.0
D&B Hoovers
5.9

Usability

6sense
7.7
D&B Hoovers

Reliability and Availability

6sense
D&B Hoovers
9.0

Support Rating

6sense
7.9
D&B Hoovers
10.0

Implementation Rating

6sense
1.0
D&B Hoovers

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